Doritos Essays

Doritos were first introduced in 1968 by Frito-Lays. From 1968 until now Doritos have used many advertisements to promote their product. Over the years, Doritos has become a successful company and is known for their different flavors chips. During 1995 and 2013, Doritos created two different Super Bowl commercials that are broken down between their target audience, historical context, media choices/composition of advertisement and rhetorical appeals. In these commercials there are three rhetorical

An old man sat by a campfire up in the Sierra Nevadas. The flames flickered in the frosty air as countless stars appeared in the night sky. The ancient pine smell wafted through the air casting a rich aroma. His only companion was his border collie who snuggled by his feet by the warmth of the fire. Silence filled the crisp, night air as both man and dog lay deep in thought. Their minds wandered through their many memories, both good and bad. Finally, in a weathered voice, the man whispered to his

Doritos have been around for almost 50 years. It all started when Frito-Lay founder, Elmer Doolin, persuaded Walt Disney to open a Mexican restaurant called Casa de Fritos in Frontierland of Disneyland. During that time, the food for the food venues would be delivered by truck to the venue from a company called Alex Foods. The company was established by Alex Morales, a Sonoran immigrant who took his small business of selling tamales from a wagon and turned it into a multi-million dollar empire. Casa

already late. Anyways they are going to be here at any second now.” “For the meanwhile lets bring out the bowls. Oh, and do you have a lighter?” “Nah bro, I don't. What happened to the one that I gave you last week?”, he said as he picks up a piece of Doritos that dodged the

TV, thus the use of marketing evolved melodramatically. Each new commercial tries to bring new sense to standard advertisement styles, even though the important use of rhetoric is used the same. The Doritos chip company advertised a commercial called the Doritos Time Machine, it argues that the Doritos have magical time traveling powers. The commercial effectively persuades NFL football fans viewing the Super Bowl, by connecting with them emotionally through surprise, joy, trustworthiness, and audience

features some pretty high quality actors- but the commercials come with a lot of influence. One in particular, the Doritos v.s Mtn. Dew commercial targeted all of America, young and old, different ethnicities, and showing a reasonable argument WITHOUT violence instead using what sways America today, music. There are two sides to this commercial, Doritos and Mtn.

These commercials need to have a great eye catching, need for more sense and need to be interested to the viewers to be a successful. The “Tostitos and Doritos” commercials are tailored just for that. Both commercials focuses on snacks but use different approach to relay their information. The Tostitos commercial is more effective than the Doritos commercial because of the following. The Tostitos commercial uses the basic appeal of “Need to accord,” by using a group of friends as the center of their

other than selling a product as well. It can be used to outsource a task that someone would normally have to pay a company to do. This can save time and money. Frito-Lay had an idea to crowd source the making of their next Super Bowl commercial. Doritos, to be specific, put the power of creating the next Super Bowl commercial into the creative hands of the consumer. By reaching out to consumers via the Internet, television, and advertising on their products, they have given incentives for everyday

I think that doing a similar commercial for Cadillac would not be nearly as effective as Doritos’, because Cadillac is a high involvement purchase, and will need to use central persuasion. In an ad like this, a successful one would need to have the actual Cadillac ATS sedan on screen, which could greatly decrease the amount of consumers who are able to submit an ad, let alone one that would be successful. • Cadillac has recently been trying for a more serious angle and attempting to avoid clichés

service to humanity. The ad also depicts commitment to doing the right thing. This is commitment driven by love for humanity which leads to people making sacrifices to make the lives of their fellow human beings better. 2- The ad for Mountain Dew and Doritos features two movie stars lip-syncing to a

method of using “mass collaboration” (Erickson, 2012) to solicit talent, skills, and ideas to successfully build better business practices and products. In this essay I will explore crowdsourcing as described via two articles “Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads” by Christine Erickson and “Should we trust the wisdom of the crowds” by Tom de Costella. Each article discusses how companies or governments are using the power of the internet to modernize this technique in their

this year. One of my favorites was the Doritos commercial with the pregnant lady getting an ultra sound. It is silly, but this ad might not have really sold us anything. The Doritos ad starts off with a woman getting an ultrasound of her baby that is about to come out. Her husband is eating a bag of Doritos and she doesn 't like that. She is telling the nurse about how she doesn 't like that he is eating really loud chips. Her husband then moves the Doritos around and finds that the baby in the ultrasound

chosen fallacy for this commercial because of how the commercial shows Ali Landry (Miss usa of 1996) ate a smoky hot dorito. Because of this the fire alarm went off because of how smoky the dorito was making the room all smoky. I think the commercial used this fallacy because of Ali Landry being miss usa in 1996 showing that she was “smoking hot” and since the product is smoking hot doritos it all relates. Of course this was back then in 1996 and no one of this year knows who that is anymore because it

spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”. Driven by clever and captivating appeals to pathos and logos, this advertisement piques the interest of viewers of various ages with comedic endeavors while creating a visual display that clearly and creatively demonstrates the significance of the products. Doritos and Mountain Dew have used cultural

understand. As part of the campaign, Doritos put vending machines on college campuses. The vending machines are full of red (nacho) and blue (ranch) Doritos. There is touch screen that asks if they are registered to vote and then are asked to pick the type of Doritos they would like. They are not asked who they will vote for, but the red and blue seems political to me. If their choice is, “No I didn’t register,” they do not get a red or blue bag of Doritos. They get a white bag that has the label

CAS100C Lesson 1 Assignment Lu Jia 1. a. According to Dr. Zarefsky, a rhetorical situation refers to a situation in which people’s understanding can be changed through messages. It has four basic components: the audience, the speaker, the occasion and the speech. A hypothetical example of a rhetorical situation is when a student (let’s call her Alice T) is running for Student Union president and is making a speech to emphasize her strengths and try to influence her fellow classmates to vote for

It was a cold winter day a few days after my birthday. We were packing stuff into brown boxes and Doritos boxes and some direct t.v boxes because we were moving. I was packing tons of toys in boxes. I was packing stuff in garbage bags and boxes to put in a garage sale. The day we started packing our stuff

Diversity is defined as showing a great deal of variety. There are endless possible mixtures of cultures, religions and racial backgrounds and each person has their own story. Gender, race and religion have been controversial subjects since humans were able to communicate. War, tragedy and death are just some of the outcomes of these differences and there are secret messages that are hidden within even the most seemingly genuine gestures. Media has impacted our country negatively and positively,

a thirty-second ad. A majority of companies this year stayed clear from sex appeal and controversial topics while a lot of companies used humor and history. One commercial that I think a majority can agree was humorous and lighthearted, was the Doritos vs. Mountain Dew advertisement. This was rightfully one of the top rated commercials by a numerous amount of people. Throughout this paper I will discuss the success and critiques of this

February of 2012, Taco Bell celebrated its 50th anniversary. To celebrate this accomplishment, Taco Bell decided to roll out a new slogan and ad campaign. The classic “Think Outside the Bun” became “Live Mas”. The national product launch of the first Doritos Locos Taco was introduced around the same time to bring major traffic. With the new Live Mas slogan, Taco Bell hoped to symbolize a lifestyle aspiration, which would connect to its target market, the millennial generation. To further connect with