10 Lessons In Marketing Brilliance Analysis

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Marketing is defined as “a set of processes for creating, communicating and delivering value to customers and for improving relationships”. One of the fundamentals in business is marketing. Without marketing businesses are bound to fail. 10 Lessons in Marketing Brilliance written by Jennifer Wang, educates readers by providing different scenarios with a lesson provided for each situation. Each of these lessons can be utilized in actual businesses to create a strong marketing core. From the title alone the reader can infer that the article will examine lessons that will enlighten the reader on better marketing techniques. The title shows Wang’s passion for marketing in business. This article relates to Introduction to Business in many

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