ipl-logo

5.1 Explain The Principles Of Marketing Essay

989 Words4 Pages

5.1 Explain the principles of marketing Principles of marketing are a number of things; you have market research, advertisements and sales. At Real Skills we focus on all three aspects in varying depths, sales is the main goal of the company as I am given targets that I must reach on a weekly and a monthly period. As sales is the main area Real Skills focus on we have now started to look at other areas like marketing and advertising to try and increase the sales we currently have, I have recently headed up a radio advertisement campaign used in the surrounding areas in Liverpool to try and reach customers we may not currently hit with local advertisements and brand awareness. We also recently advertised in local papers, i.e. the Metro that …show more content…

Without a strong brand you cannot make yourself seen within the industry you are in. Your brand is everything that you are it is your logo, your colour scheme down to the customer service you provide, and as stated before it is what sets you apart from your competition. Within Real Skills we are currently revamping our brand to give us a more professional look, our old branding and logo was deemed by the directors to give of somewhat of a childish theme so we have had the logo and colour scheme changed to a more business/professional look. The brand change is all in the idea we will be seen as a more professional company and therefore will give us a good base to push for bigger contracts and cement ourselves within the industry. Your brand is who knows you and who trusts you, for example, within Real Skills we do a lot of work with the British Legion, local job centre and Connexions offices as we have a brand in the Liverpool area and they know they will receive a good service from us every time. A strong brand can reach people on a global scale like Coca Cola is known on every continent of the globe as it has built up a trusted brand over a long period of time, this is similar to Real Skills within the Merseyside area, we are known for offering a great service taking people from nothing to a Railway worker within 3

Show More
Related

Bus 2201-01 Principles Of Marketing Research Paper

1203 Words | 5 Pages

Written Assignment Unit 7 Bus 2201-01 Principles of Marketing University of the People Instructor: Mrs K.Cuttita Date: May 29, 2024. Title: Exploring Sales Promotion Tools: Strategies and Infrastructure. Introduction:

Read More

Unit 205 Principles Of Marketing

839 Words | 4 Pages

LaWadrain D. Hassan American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing July 21, 2016   Abstract The main focus of this article is to inform the reader of how Hulu. A profitable network communication broadcast markets their business, and promote to viewers.   Introduction

Read More

Marketing Strategies Worksheet

736 Words | 3 Pages

b. Increase brand engagement: If someone is not satisfied with the product or service we provide, they will not hesitate to leave. To become a strong brand, aiming to achieve and maintain high levels of engagement is important. Setting marketing goals related to customer interactions will help me know what content my audience is interested in and likes. c. Increase sales revenue: The main purpose of any marketing

Read More

Athlete's Warehouse Strengths

1109 Words | 5 Pages

KL Keller explains in the Journal of Marketing Communications that strong brand recognition is essential for a company's success because it helps build consumer loyalty and trust. This is because when a brand is well-known, consumers are more confident in the quality of its products or services. Additionally, strong brand recognition helps companies differentiate themselves from competitors, as it allows them to stand out in the crowded marketplace. This is because consumers are more likely to choose a brand that they recognize over one that they do not. Furthermore, strong brand recognition can also increase a company's financial performance, as it can lead to higher sales and profits.

Read More

Grace College Research Paper

4001 Words | 17 Pages

A brand can be defined as a unique mark on a particular product or range of products that allows the company to be distinguished from similar suppliers (Cronje, 2006). Creating a brand for a

Read More

Hrm 300 Week 1 Assignment Of Marketing Strategy

484 Words | 2 Pages

Having a business without a strategy is like taking a road trip without a GPS system. Sure, you may get to an interesting destination, however, you may also end up in the middle of nowhere. How can you ensure your business is on a path to success? Mapping out a strategy is key. Take A Top Down Approach

Read More

Marketing Perspective Paper

137 Words | 1 Pages

The use of marketing perspective impacts the relationship between the company and consumer by establishing a platform where information can be easily conveyed, and communication is present. Marketing allows a business to convey information regarding new/current products/services that may be important to consumers whether it be about the product itself or the services applied to it. In terms of communication its important that a business is able to communicate with its consumers regardless of the reason. Typically, an open line of communication enhances a customer's experience when they are having trouble operating a certain product/services. Being able to reach a business through a different means pertaining to a cellphone is important because

Read More

Bus 2201-01 Principles Of Marketing Essay

539 Words | 3 Pages

Discussion Forum Unit 8 BUS 2201-01 Principles of Marketing - AY2023-T5 Discussion – In this week's topic, we'll consider what we have learned thus far and answer the questions below. Chapter Fifteen on Price. Which pricing objectives are profit-oriented, and which objectives are sales-oriented? Profit-oriented pricing objectives seek to optimize profit margins or achieve a specific rate of return on investment.

Read More

The Hero Rewards: Understanding The Marketing Process

830 Words | 4 Pages

Marketing process has four major phases: Firstly, understanding the market environment and the requirements of the customers; Secondly, creating the product or providing the service that the customers need and expect; Thirdly, communicating with the target market for promoting the product/service and adding perceived value to your offering, and Finally; delivering an offering to the customer that they demanded (Elliott, Rundle-Thiele, & Waller, 2008). Another way to explain marketing and its process is that the idea that marketing is basically needed to understand customers' needs, to create goods and services to fulfill those needs, and to develop new skills to reinforce the new attitudes or consumption patterns (Alderson, 1952). Understanding the market is the key for the marketers as the product or service to be created or provided by the business depends on how well the marketers are able to determine the customers’

Read More

Explain How Different Methods Of Promoting Products Can Impact On The Delivery Of Customer Services

1415 Words | 6 Pages

1.1 Different methods of promoting products can impact on the delivery of customer service. One of the ways companies choose to promote their products and services is via advertising in the press, and on TV and Billboards. This is one of the most commonly used avenues to promote products and services. The main reason for this being that you are able to reach countries all over the world, expanding your potential to reach out to new customers; using the TV to promote products and services is also a good way to deliver a high level of customer service. This is because, you are able to show them your product or service in action, and able to deliver speech to them making them feel more connected the company as a whole.

Read More

Porter's Five Forces In The Law Enforcement Industry

476 Words | 2 Pages

Brand identity will be crucial in attempting to get as many customers as possible and be competitive. When it comes to buyer power the limited amounts of companies works in favor for businesses in this industry. If a company can develop a

Read More

Annotated Bibliography

433 Words | 2 Pages

Therefore every brand within that sector needs to position itself. The brand identity is what gives the brand that certain feeling of

Read More

How Has Marketing Evolved Over Time Essay

653 Words | 3 Pages

Chapter #11 Discussion #1 What is marketing? How has marketing evolved over time? Provide an example of a company/organization that you believe to have a very effective marketing campaign and why. Marketing: - includes research, levelling, communications marketing and direct mail and often public relations. Marketing is to sales as plowing is to plant for a farmer it prepares a onlooker to receive a direct sales arena.

Read More

Consumer Behaviour Essay

1683 Words | 7 Pages

Consumer behavior is considered to be a major aspect of marketing, possessing many definitions and models developed by various authors throughout the years that contribute to fully understanding this notion. As a broad definition, most marketers recognize consumer behavior as “an ongoing process, not merely what happens at the moment a consumer hands over money or a credit card and in turn receives a good or service. (Solomon, 2012)”. Therefore three different phases involved in the consumer behavior process should be analyzed: pre-consumption, consumption and post consumption.

Read More

Essay On The Importance Of Medical SEO

884 Words | 4 Pages

By working on these two, you essentially place your brand on an upward trajectory, ready to take on even your fiercest competitors. What’s more, brand building and reputation management will quite effectively set you apart from your competitors. Lower patient acquisition

Read More

More about 5.1 Explain The Principles Of Marketing Essay

Open Document