These days’ people are going a million miles an hour. There seems to be a constant to do list of errands, phone calls, work, family, social responsibilities, and much more. It seems impossible that advertisers could cut through the daily chaos of life to get consumer’s attention. There are many different ways that companies try to get this attention, and keep it for a moment to sell a company’s product. All advertisements attempt to create feelings of need to keep the consumer interested. Such as, a need to be sexy, smart, confident, adventurous, or any other number of attributes that consumers seek to embody. An example of this, is a Calvin Klein ad in the magazine People StyleWatch. This particular ad is a two page, black and white picture, …show more content…
The need for consumers to feel unique is highlighted in this Calvin Klein ad through the caption. In the bottom right hand side of the picture, in large white writing it reads “Calvin Klein”, in smaller text underneath that it says “discover your perfect fit”. These words are slightly covering the models arm, bringing attention back to the model’s beauty once again. This leads the reader to believe that Calvin Klein has made something specifically for the consumer. Did Calvin Klein really consider that reader individually when creating their bra line? Of course not. However, their bras come in many different sizes, and for the masses one of these sizes should fit you. All people have different body types and it can be challenging to find the clothing, or undergarments, that make one’s particular body look best. Yet, Calvin Klein claims that they have in fact created it just for you. For some people who are not the classic beauty, perhaps they are overweight or simply just shaped differently, it can be a struggle to find clothes that make them feel beautiful. For some it can even feel like a journey to find the right clothing to fulfil their need for