2.1 Identify and explain: In ancient times, those who were skillful in warfare ensued that they would not be defeated and then waited for opportunities to defeat the enemy.
According to Sun-Zi art of war, Sun-Zi greatly emphasize on the status and the role of the generals. In Chapter Four: Diposition Of army , it is written that “In ancient times, those who were skillful in warfare ensued that they would not be defeated and then waited for opportunities to defeat the enemy”. The enemy is referred as someone you are up against or competing.
A skillful and intelligent people can be ensured that unless will not be defeated by the enemy, but victory is not necessary in hand and wait opportunity to counterattack back to their enemy.
2.2 Company’s Practices/Operation
Apple Inc is an
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The first advantage is well prepared and strength for Apple Inc is able to detect what will affect its profitability in the future and defeat their competitors with advance productions. Apple was ahead of other global competitors. It is only Apple devices have their own operating systems that able to run the IOS and making the customers satisfied with their IOS systems,because IOS is no limitation to every Apple users to upgrade to the newest version. When the iPhone sales increase, it shows that more customers had been locked and continuously loyal with the Apple’s gadgets. Besides that, the second advantage is achievable. Apple has created a sustainable competitive advantage for itself with the iPhone brand.Apple has been able to make revenue rise rapidly and sharply with the particularly coming from the products that had created just a few years. The good quality of products will support Apple's margins and makes profit. Apple Inc has this type of strength to guarantee their reputation to ensure that would not be defeat by other competitors.
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