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Analysis Of Stay In Style: The Love Of Alex And Ani

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Stay in Style: The Love of Alex and Ani To keep up with the latest fashion trends and gossip, one should turn to People magazine. People magazine contains articles about celebrity’s’ daily lives, fashion, and beauty trends and tips. The magazine targets women between the ages of 18-35. In the February 2015 issue, the magazine includes an Alex and Ani ad. The Alex and Ani features a female model wearing Alex and Ani products. The Alex and Ani ad effectively persuades others to buy the products that are being promoted. People magazine features many types of ads, like jewelry, clothing, makeup, and health products. A perfume sample is usually included as well. This magazine is meant for women who like to know the inside of different celebrities …show more content…

Other women will want to be the female model, so those women will want to buy the Alex and Ani products to be similar to the model. Those women feel may feel that happiness and love can be achieved through buying Alex and Ani products. Also, the women may feel that they could attract a man that is similar to the male model in the ad. Men may buy Alex and Ani products for a woman to make the women similar to the female model.
The Alex and Ani ad is placed towards the front of the magazine to be seen by those who scan the magazine quickly. The ad is seen by more people this way rather than being towards the back of the magazine. For instance, after seeing the ad, those may tell others, spreading Alex and Ani’s name. The ad is placed in between fashion style and beauty guides. If a reader were flipping through the magazine, most would stop and look at the Alex and Ani ad because the ad is full page. The ad is large enough to be noticed if a reader were quickly scanning People …show more content…

The Alex and Ani wants the readers to see the love between the models and by using red, this aids the ad in portraying the message. The male model is wearing a blue shirt, which represents relaxation and masculinity. The male model looks relaxed and confident with the female model, which helps assist the ad in sending the message across to the readers. In fact, by using different colors, the mood of the ad is set based on the meanings of the colors used. Additionally, the Alex and Ani ad, the ad uses large, block style lettering in order to stand out against the background. The ad has straight lettering to portray professionalism to show that the company will produce a quality product. The lettering is large in order to draw the audience’s eyes towards the ad to have an interest in the ad. Also, the white lettering stands out against the darker background. By using phrases like “love is the language” and “symbols tell the story” is what the readers should associate with the products. The phrases are short and catchy, making the phrases easier to

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