ipl-logo

Analysis Of Stay In Style: The Love Of Alex And Ani

1026 Words5 Pages

Stay in Style: The Love of Alex and Ani To keep up with the latest fashion trends and gossip, one should turn to People magazine. People magazine contains articles about celebrity’s’ daily lives, fashion, and beauty trends and tips. The magazine targets women between the ages of 18-35. In the February 2015 issue, the magazine includes an Alex and Ani ad. The Alex and Ani features a female model wearing Alex and Ani products. The Alex and Ani ad effectively persuades others to buy the products that are being promoted. People magazine features many types of ads, like jewelry, clothing, makeup, and health products. A perfume sample is usually included as well. This magazine is meant for women who like to know the inside of different celebrities …show more content…

Other women will want to be the female model, so those women will want to buy the Alex and Ani products to be similar to the model. Those women feel may feel that happiness and love can be achieved through buying Alex and Ani products. Also, the women may feel that they could attract a man that is similar to the male model in the ad. Men may buy Alex and Ani products for a woman to make the women similar to the female model.
The Alex and Ani ad is placed towards the front of the magazine to be seen by those who scan the magazine quickly. The ad is seen by more people this way rather than being towards the back of the magazine. For instance, after seeing the ad, those may tell others, spreading Alex and Ani’s name. The ad is placed in between fashion style and beauty guides. If a reader were flipping through the magazine, most would stop and look at the Alex and Ani ad because the ad is full page. The ad is large enough to be noticed if a reader were quickly scanning People …show more content…

The Alex and Ani wants the readers to see the love between the models and by using red, this aids the ad in portraying the message. The male model is wearing a blue shirt, which represents relaxation and masculinity. The male model looks relaxed and confident with the female model, which helps assist the ad in sending the message across to the readers. In fact, by using different colors, the mood of the ad is set based on the meanings of the colors used. Additionally, the Alex and Ani ad, the ad uses large, block style lettering in order to stand out against the background. The ad has straight lettering to portray professionalism to show that the company will produce a quality product. The lettering is large in order to draw the audience’s eyes towards the ad to have an interest in the ad. Also, the white lettering stands out against the darker background. By using phrases like “love is the language” and “symbols tell the story” is what the readers should associate with the products. The phrases are short and catchy, making the phrases easier to

Show More
Related

Rhetorical Analysis: American Apparel

742 Words | 3 Pages

American Apparel uses the design of its homepage to make a strong appeal to the emotions of its buyers. While the company sells to males, females, children, and animals, its website makes it clear that they are specifically targeting young women. The homepage exclusively shows pictures of young, attractive female models. These ads assert and illustrate the idea that if someone buys the American Apparel brand, they too can look like the models in the pictures. Obviously this isn’t a logical argument, but it is not meant to be.

Read More

Summary: Covergirl Advertisement Analysis

411 Words | 2 Pages

Two types of signifiers are employed in the advertisement which are indexical and symbolic signifiers. The picture of Katy Perry is the

Read More

Unit 30 M2

882 Words | 4 Pages

Unit 30 – Advertisement Production for Television I will research the various structures and techniques used in TV advertisement production. The aim is to try and understand the impacts of each structure and technique on the audience. I will also be aiming to understand how the structures and techniques used in the advert represent the brand and company. Many brands use celebrities as the “face of the brand.”

Read More

Jib Fowles Emotional Appeals In Advertising

1505 Words | 7 Pages

The new design group is a team that delivers effective brand strategies for growing businesses. In the article The Psychology of Colour in Advertising, the team talks about the effect colors have in advertising. In the article, it says “Advertising agencies make it their business to understand the psychology of color to enable them to use it persuasively in their designs” (The Psychology of Colour in Advertising). The ad is produced with a bright aesthetic and with this it allows viewers to pay better attention to the ad. With the help of the mix of colors from fruit and the bright light from the grocery store, the ad is able to attract more attention from viewers and potential consumers.

Read More

Ethos Pathos Logos

1211 Words | 5 Pages

“A picture is worth a thousand words” ever heard that saying before if so it is because that phrase can be considered true. When someone looks at a magazine, they see articles, essays, and visuals based off of products or events that have recently taken place. The visual is an advertisement which explains why a person gains so much information from it rather than having to read the article that maybe followed by it. An advertisement is a visual representation for a product that a person is either trying to sell or persuade someone to buy. The root word in advertisement is advertise which is a verb and it is the action of drawing attention to a prototype, service, or an event.

Read More

Coach Ad Analysis Essay

680 Words | 3 Pages

A picture is worth a thousand words, one can say. The meaning of a picture results in different opinions from many viewers. These images, such as artwork and ads, have become a source of communication in this new age of society. Magazines, such as Instyle, targeted to women with ads or perfume, clothing, women health, etc. The ad I am focusing on is a Coach perfume, a popular brand towards women.

Read More

Jib Fowles Advertising's Fifteen Basic Appeals

1439 Words | 6 Pages

Fowles explains this appeal always performs in the clothing and cosmetic industries and targets the need to get noticed (144). In the first advertisement example, the Covergirl mascara advertisement used a singer, Katy Perry, as their model. The main color of the advertisement are red. Katy Perry looks forward, and her mouth is open. Red and opened-mouth represent hot and sexy, which attracts readers who want to look beautiful and sexy like Katy Perry.

Read More

Donald Trump's Use Of Stereotypes To Purchase A Political Magazine

477 Words | 2 Pages

Magazines covers and advertisements are made to influence people to purchase the magazine itself, or the product in the advertisement. There are many details within these covers and advertisements that attract people’s attention without them knowing it. These details can include stereotypes, symbolism, color, shading, and more. By teasing the mind, these details will convince the consumer to purchase the product or magazine. For example, The New Yorker, is a political magazine that mainly targets democrats, and they achieve by using political stereotypes, symbolism, and political beliefs to drag them in to purchasing their magazine.

Read More

Comparing Two Magazine Advertisements

587 Words | 3 Pages

The ad directed towards the female is very feminine with cursive writing, bold print, light background colors, and eye catching images. The goal for the advertisers are to capture customers attention and with the images throughout the ad it just that. Consumers would most definitely read more into the ad because it is attention grabbing. The ad intended for the male was very straight to the point with a few words, one image that included a lot of detail, and a hint of color. The advisters added the hint of color to draw the males attention in more since they are not really big on all the glitz and glamour.

Read More

Cover Girl Advertisement Analysis

1385 Words | 6 Pages

Advertisers are constantly trying new ways to catch the consumers eyes such as using signs, advertising strategies, advertising formats, exemplifying the product being used, modes of address, and using their brand, all of which are strategically executed to make you want to purchase their products. Seventeen Magazine is a magazine that targets teenagers and young adults (mainly female). This magazine focuses

Read More

Ad Analysis Essay On Jcppeny

721 Words | 3 Pages

This piece of work evokes a sense of safety, health, harmony, cleanliness, and purity due to the certain contrast of colors. The ad is strategically composed of specific colors that pin point the audiences values and stir the pot of their emotions. For example, a lively green is

Read More

I Love My Body: Advertisement Analysis

971 Words | 4 Pages

The ad features three Angels in VS lingerie with the slogan “I Love My Body” on the right and a description underneath. The central focus of the advert is the three models on the left and their facial expressions are smug and seductive, as if they were beckoning us to come look at the ad. They also seem confident, which connects to the phrase on the right, “I Love My Body”, showing that they are confident and

Read More

Calvin Klein Advertisement Analysis Essay

912 Words | 4 Pages

Advertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side).

Read More

Advertisements Use Semiotics In Advertising

1953 Words | 8 Pages

There are various ways that advertisers use semiotics; images, text and sound but the main and most frequently used symbol in advertising is images. People have become familiar with visuals, especially in our now innovative and creative society. Seeing this advert at first glance may seem simplistic, on a denotative level of course. However, the photograph of a male and a female and their clothing (and lack thereof) portrays an iconic view as the signifier and signified are associated based on their resemblance. There is undoubtedly a male-centric focal point, as the advert presents the view from his level of gaze.

Read More

Olay Advert Analysis

934 Words | 4 Pages

Olay Advert The ad makes meaning by applying semiotic styles articulately to appeal to the target audience. In the selected photo, a beautiful woman is wearing a smile and with eyes half closed. There are also words in the photograph to bring out the emotional expression in the photo to ensure it makes senses to the targeted audience. The advert designer applies signifiers to creating symbolic meaning that will appeal to the market targeted by the skin product.

Read More

More about Analysis Of Stay In Style: The Love Of Alex And Ani

Related Topics

Open Document