Apple: The Most Overlooked Company In The US

I believe that one of the most cost-efficient, best managed, and most admired company in America today is Apple. I researched the company and I found out that Apple has been able to maintain their status as one of Fortune 500's most profitable company for three years in a row. This is quite impressive because although their profits sank 14% in 2015, Apple was able to maintain their revenue and come up with new ways to get more dividends to became the highest dividend-paying stock in the world (Wieczner). In 2017, Apple was ranked #2 on Drucker Institute's Management Top 250 list (Dhiraj). This means that Apple is considered one of the most effectively managed companies in America. Fortune has also ranked Apple as the #1 most admired company in the U.S. They have been ranked the #1 company in innovation, people management, use of corporate assets, social responsibility, quality of management, long-term investment value, quality of products and

Some successful companies tend to focus purely on the marketplace of today and forget to focus and anticipate the future. Eventually, as the years go by, these companies start losing their customers and investors and then they disappear. Nowadays, we have rapid technological changes that affect the way companies and firms do business. If a company is not prepared for changes, then they will probably fail. I also think that another important lesson companies should take into account is that successful companies should not only focus or fixate on what has made them successful. They must notice when something new has come in the market and they must learn how to recognize when this new product or service is displacing them. Additionally, another lesson these cases show us is that companies can't let their old systems, equipment, or ideas prevent them from pursuing fresher and more relevant