Vansh Desai Mrs. Jackson Foundations of engineering 11-30-17 Apple vs Microsoft Microsoft and Apple are the two biggest companies when it comes to computer manufacturing and the consumer electronics industry. The two companies have an ample of similarities and differences. Both Microsoft and Apple launched their corporations within a short period of each other. They are the highest earning rival companies, As well as the best innovators in the market as their products are some of the most widely used worldwide. Apple Incorporated targets its efforts on the manufacture, design, and sale of consumer electronics like mobile phones, persacoms (personal computers), and televisions, as well as other similar software products. The Microsoft Corporation, on the other hand, is a computer company that deals with the development and manufacture of software products for computers. Apple is most known …show more content…
Apple does its selling using a minimalist game plan both in design and interfaces. The company narrows the clutter to a minimum and assumes that the users do not have the time or patience to sift through the internet searching for endless possibilities. The company designs its services to provide for those with less time and more money. Microsoft is designed to give the consumer the most options possible. The corporation assumes the customer will spend hours looking for what they think is the best option. The company's search guide shows the consumer the best way to make a choice. Microsoft does this with its target customers because they are the consumers with more time on their hands and less money to spend. For instance, apple offers one option for buying music; their program called iTunes, while Microsoft offers thousands of searches and downloadable contents on the internet. This shows that the two companies' marketing strategies for selling products are meant for different