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Arguments Against DTCA

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Research and development results in safe prescription drugs that should be freely advertised in Australia. Against.

Direct to consumer advertising (DTCA) of prescription medicine is only available in New Zealand and the United States. The only two countries that currently allow promotion of restricted medicine. DTCA is defined by the advertisements made by a pharmaceutical company to encourage prescription products directly to patients. Arguments against DTCA include; misinformation for patients, weakened relationship between patient and health care provider and increased health care costs. DTCA of drugs has been legal in the United States since 1985 (WHO 2009) however, in November 2015, the American Medical Association (AMA) called for a …show more content…

However if patients with inappropriate conditions gain access to DTCA prescription drugs, it could cause an over-diagnosis which may worsen the overall health of the patient and cause strains to the health care system. Health care system cost and regulation departments may become susceptible to these strains. The US Government Accountability Office (GAO) reported that there were enormous expenditures in the health care system resulted in and increased drug utilization. In April 2013, 81% of physicians surveyed believed that the DTCPA promotes drug over-utilization, 78% of doctors surveyed agrees that DTC prescription drugs advertisements increased the cost of healthcare and 37% of doctors surveyed said that they often prescribe “brand name drugs” because the patient requested it rather than prescribing equivalent and cheaper generic drugs. Specific brand name drugs may cost 30 – 80% more than generic drugs. In 2005, it was estimated that the United States could have saves $20 billion in prescription drug costs if generic drugs had been replaced for brand name equivalents. If physicians are pressured into commending newer, more expensive, prescription medication as a result of DTCA, the cost of the healthcare system would be significant. DTCPA often promote more expensive “copycat” drugs that may not offer any significant benefits compared to the older and cheaper existing drugs. The impact of DTCA in the Unites States health care is directly reflected through the amount of money spent on drugs. In 2011, a total of $263 billion, which was 9.7% of all national health expenditure was spent on drugs compared to 5.6% in

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On addition, had to pay the ACCC’s costs. Primary stakeholders: o Health professionals and buyers who have been informing and guiding parents and children on responsible use of the medication would affected the most. The Specific pain case would have resulted in losing trustworthiness and honesty between the health professionals and the patients. The buyers in situation would have lost faith in the company and might prefer choosing another brand.

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Although the advertisements of prescription medicines prices have a purely economic purpose, they can also promote valuable information for consumers. As a result, the First Amendment protects this commercial information. Court’s Reasoning (Mr. Justice Blackmun for 7-1

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The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act

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This is why the regulated industry should not be given any leverage over its regulators. We need to introduce legislation with stricter guidelines and fun the FDA with taxpayer money so it is capable of enforcing the law. Otherwise pharmaceutical companies will continue

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There must be a balance between effectiveness and risk information. Appropriate communication of effectiveness information included important restrictions to the product use. The Federal Trade Commission is responsible for regulating over-the-counter (OTC) drug ads; the FDA regulates advertising for prescription drugs only. The FDA also oversees the advertising for certain types of medical devices. There is no law that states that drug companies have to summit ads for approval

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Also noted is Express Script, whose list has grown by 77 percent within the same time frame. Overly Aggressive Non-Medical Switching. Patients are often forced to switch to cheaper medications, even in the middle of a coverage year, because the formulary tiers have changed treatment coverage. Overly Inclusive Adverse Tiering.

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593 Words | 3 Pages

Direct to consumer advertising has many negative aspects associated with it, but it also has some positive aspects following along with it as well. In a survey conducted by the FDA concerning drug advertising, physicians were questioned on their viewpoint of the topic. According to the survey, Physicians agreed that their patients were a very concerned about their healthcare, and wondering if a certain drug was right for them at that certain time.

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Pharmaceutical companies have been faced with the strain within their own industry as well as government agencies

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1087 Words | 5 Pages

However, they should not be allowed to target the consumers themselves on television, only though physicians. This would drastically reduce over prescribing and patients being prescribed drugs they do not need. By banning drug and narcotic advertising, this would infringe the corporation’s rights to free speech. This has been one of the top argument for why legislation should not be passed, as seen in the lawsuit by Arimin against the FDA. This is a very strong argument as it has constitutional backing.

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608 Words | 3 Pages

In these commercial, they deliberately featured young women to portray a different picture altogether. It can be concluded by stating that these drugs are harmful and have severe side effects. Doctors here have a role to play. They must do a thorough research on the medicines before they prescribe it to any of their patients. It is up to them to make sure that the claims made by the drug companies are true and they mustn’t swallow their lines.

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615 Words | 3 Pages

Because the U.S. was seriously lacking in resources at the FDA, drug's approval was at a snail's pace compared to the rate in Europe. The United States was over a year behind that of Europe, more than half of the drugs that got approved in the U.S. had already hit the pharmacy shelves overseas almost a year earlier. As a result, patients, physicians, advocacy groups, with pharmaceutical companies were all dismayed that Americans were being denied the access to new medicines. In an effort to remedy this problem, Congress enacted the Prescription Drug User Fee Act (PDUFA) Of 1992. This act was to provide a path whereby charges were imposed upon the pharmaceutical companies, for each New Drug Application (NDA)

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1631 Words | 7 Pages

According to Paul Antony, DTCA aids consumers because it helps them recognize symptoms and their increases communication between doctors and patients. He states that consumers that advertisements empower them to seek out their doctor (para 3,10). However, advertisements are often emotional and misleading. This type of advertisements causes patients to urge their doctors to prescribe them a specialty drug because they notice they have a symptom. Doctors then would have to comply which can end up being more harmful to the patient.

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699 Words | 3 Pages

What are they doing in treatment conditions, why are they using the medicine and money to help to inform you I possibly think they are possible using The medicine because People take drugs because they want to change something about their lives , it includes to fit in, To escape or relax, To relieve boredom, to seem grown up, To rebel, and to experiment. What are they doing in treatment conditions to inform you? 44% of patients responding to a 2007 survey published Clinical Orthopaedics and Related Research said DTC Prescription drug ads helped educate them about drugs, and medical conditions, and treatment.

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If it becomes more and more of an issue for certain kinds of medication to end up abused, distributers may stop carrying that brand of medication and look for something similar. It should be a goal to keep a positive name behind the brands you

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333 Words | 2 Pages

The ad is informative about these types of drugs and people need to know how deadly they can be when misusing them. Hopefully, when people see the advertisement, they will see what the dangers are to prescription drugs and will think twice before using them.

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