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Barnes And Nobles Brand Recognition

511 Words3 Pages
I would recommend that Barnes and Nobles work with various innovative teams to develop new products with more unique features. Currently, Amazon and Barnes and Nobles have too many similar products; the company is recently offering its Nook eReaders in a smaller touch screen; the new look will definitely attract more customers. I would also recommend that Barnes and Nobles to increase brand recognition; this strategy is very important because the company is able to maintain current customers and acquire new ones as well. In addition, they can attract those customers who have not been able to find various eBooks not offered by other vendors. Barnes and Noble could consider partnerships with bigger companies such as Google and Microsoft in
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