Strategic planning serves as a guide or an outline of the organizations activities and resource allocations on its day-to-day operations (Daft, 2013). It is a management tool that demands leaders rise above the tumult of day-to-day operations to address the future of the organization’s products/services, markets served, competitors faced, and the dynamic business environment in which we find ourselves (Taugher Change Catalyst Consulting, 2009). The strategic planning will be used to improve the communication processes in the organization the author belongs to, which is BayCare Health System. It is an organization comprised of 14 hospitals across Tampa Bay and Central Florida regions with the mission is to improve the health of all we serve through community-owned, health care services that set the standard for high-quality, compassionate care (BayCare Health System, 2016). It helps meet goals specified in the plan, which contributes to the long-term success of an organization. Its major elements include SWOT analysis, vision and mission statement, core values, goals, objectives, and action plans (McCarthy, 2015). SWOT analysis will be given focus in this paper and will help in the identification and formulation of a …show more content…
The opportunities recognized are improving technology for used for communication and identification of effective communication strategies or technologies used in other organization allowing the organization to increase its patients’ rating or team members’ satisfaction. Other companies offer online forum where employees can easily share information and respond as well as emailing all updates including leverage in the subject line to get employee’s immediate attention and see if action is needed (Schiff,