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Boundary Spanning Scenarios

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In today’s competitive world, it is a constant effort to keep your brand image positive and to cater to the needs of your customers with loyalty. Health care Industry is a vast spectrum and is fast growing due to its technological advancements. Thus, it’s important for a healthcare industry to stay updated and focused to the latest trends in the market. It is easier to work within your own function, or region but hard to span boundaries. Boundary spanning involves the interaction with individuals and groups outside the organization to obtain valuable information and facilitate interdependent decision- making and collaborations. The organization members crossing this boundary structure are called boundary spanners and are responsible for representing …show more content…

Globalization has impacted healthcare industry significantly and as a result if the organization is not able to keep up with the global trends and access global resources, it might lack the competitiveness to survive and succeed. Boundary spanning serves as a tool to stay connected with the external world. Boundary spanning provides gives the insight of the global market dynamics that can be used for global outreach. Boundary spanning helps in implementation of latest information technology system to facilitate communication between participants in the global market. It also helps in understanding local culture, language and people for effective delegation of work to partners there. Through boundary spanning collaboration with outside world is established by exchanging information, knowledge and resources. Boundary spanning process involves implementing tactics that widens the healthcare isolation and support collaboration. It broadens networks through friendly professional relationships and increases information sharing activities. Boundary spanners use their networks to bridge healthcare isolation by sharing knowledge with other units, making connections across boundaries, managing conflicts, and building

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