Brick Organizational And Click Organization: Sports Direct Or PC World

What is it?
A brick organisation is a company that has stores across the country or world that people can actually go into and purchase something. An example of a brick organisation is Sports Direct or PC World. A click organisation, as you can probably tell from the name, is a company that only sell items online such as amazon.
Why do you think it is beneficial to have a brick and click organisation?
I think that it is beneficial to have a brick and click organisation as then rather than people having to leave their house in horrible weather or if they are ill to get something they can just go on the internet and buy their item. Many stores are now brick and click businesses now as they believe that the customers would increase due to more

Another advantage of a brick and click organisation is that adoption of a bricks and clicks model where a customer can return items to a brick store can reduce wasted costs to a business such as shipping for undelivered and returned items that would traditionally be incurred. An advantage for customers is that supermarkets often have different customer types requiring alternative shopping options; one group may wish to see the goods directly before purchase and like the convenience of quickly shopping on-the-fly, while another group may require a different convenience of shopping online and getting the order delivered when it suits them, having a bricks and clicks model means both customer groups are satisfied. Another advantage for customers is that they have found benefit in adding a brick and mortar presence to their online-only business, as customers can physically see and test products before purchase as well as get advice and support on any purchases they have made. In addition to this, consumers are likely to feel safer and have more confidence using a bricks-and-clicks business if they already know the brand from a brick-and-mortar

Leasing commercial space is among the largest expenses offline business owners pay. And it isn't cheap, ranging anywhere from $12 to $40 per square foot -- and maybe more in big box shopping malls. Additionally, lessees may be under binding contract for years, even if the brick-and-mortar business goes belly up before the terms expire. Another disadvantage of a brick and click organisation is employee costs. Offline businesses need employees to perform the functions of the company, be they service or product based. For instance, a retail store needs people to ring up sales, stock inventory and clean the facility. A service-based outfit requires people to perform the service offered. At the very least, it will have a payroll. Throw in benefits such as medical and dental care, tuition reimbursement and 401k matching, and costs go up even more. While it's good to provide these perks, businesses seek to make a profit and this element can subtract from the bottom line. Also, start-up and overhead costs is a disadvantage of a brick and click organisation because brick and click businesses typically require larger monetary investments to start and maintain. For instance, it can run in the tens of thousands of dollars just to acquire a franchise. Other sizable costs include utilities, business insurance, property taxes and merchandise inventory. This is before the owner pays workers and herself and turns a profit. Local