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Broadway Chain Store Retail Mix

1433 Words6 Pages

Retail mix is a marketing strategy which nearly all the businesses use to secure their future in the market. Retail mix has perfectly acted as a marketing tool which more companies have been using, of late, to have a competitive edge from their competitors. Retail mix consists of the promotion, product pricing, and the physical place where a business is located with the respect to its operations as well as the way this business as been designed.(Berend, 2008) Among the very many companies which have ensured they heavily invest in this retail mix is Broadway chain store. Broadway chain store is located along Haven Avenue immediately before the Green Park. This chain store is located on the 5th floor of Hawk building which is freestanding alone …show more content…

This chain store has really invested in the very modern times of communication channels. Broadways has really maximized the use of internet, twitter, face book as well as instagram in marketing its products. Broadway chain store has embedded its link to other companies marketing sites. This has really helped it in boosting its products thus getting much high profits which helps this chain store much profits to be able to run its business. The use of posters, banners and bulletins, to market it, has really made Broadways chain store to be ahead of its competitors.( Roddy Mullin, (2008) These different methods of promotions are always carrying the information regarding the latest products in Broadway chain store, the discounts offered, the price as well as the operational hours of this chain store apart from the physical location of this chain store. This has really helped so much in promoting Broadway as well as making it famous since these banners and posters are really in every part of the city. This promotion strategy has really helped to inform the customers on the unfolding at this chain …show more content…

In this chain store, the employees are not in a position to assist and serve the customers satisfactorily. These employees have not been trained on the customer value in the business. They do not know anything on the great commandments on how the customers should be treated. They do not know that their work is intergraded with the customer service. They just think that this is just but an extension of the work. The body language as well as the listening capabilities of these employees tells it all. They do not treat a customer has an important

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