ipl-logo

Broadway Chain Store Retail Mix

1433 Words6 Pages

Retail mix is a marketing strategy which nearly all the businesses use to secure their future in the market. Retail mix has perfectly acted as a marketing tool which more companies have been using, of late, to have a competitive edge from their competitors. Retail mix consists of the promotion, product pricing, and the physical place where a business is located with the respect to its operations as well as the way this business as been designed.(Berend, 2008) Among the very many companies which have ensured they heavily invest in this retail mix is Broadway chain store. Broadway chain store is located along Haven Avenue immediately before the Green Park. This chain store is located on the 5th floor of Hawk building which is freestanding alone …show more content…

This chain store has really invested in the very modern times of communication channels. Broadways has really maximized the use of internet, twitter, face book as well as instagram in marketing its products. Broadway chain store has embedded its link to other companies marketing sites. This has really helped it in boosting its products thus getting much high profits which helps this chain store much profits to be able to run its business. The use of posters, banners and bulletins, to market it, has really made Broadways chain store to be ahead of its competitors.( Roddy Mullin, (2008) These different methods of promotions are always carrying the information regarding the latest products in Broadway chain store, the discounts offered, the price as well as the operational hours of this chain store apart from the physical location of this chain store. This has really helped so much in promoting Broadway as well as making it famous since these banners and posters are really in every part of the city. This promotion strategy has really helped to inform the customers on the unfolding at this chain …show more content…

In this chain store, the employees are not in a position to assist and serve the customers satisfactorily. These employees have not been trained on the customer value in the business. They do not know anything on the great commandments on how the customers should be treated. They do not know that their work is intergraded with the customer service. They just think that this is just but an extension of the work. The body language as well as the listening capabilities of these employees tells it all. They do not treat a customer has an important

Show More
Related

Analysis Of Barbara Ehrenreich's Serving In Florida

296 Words | 2 Pages

It is hard to be respectful toward the person who does not deserved it. Sometimes there are nothing wrong with the workers but the customers take out their stress about something else on the

Read More

Critical Analysis Of 'In Praise Of Chain Stores'

758 Words | 4 Pages

With the increasingly development of nowadays society and economy, the chain stores are become more and more popular in this world, and people also more and more rely on the chain stores during their daily lives, especially in America. People start to discuss whether the chain store is benefit or harmful. This article, “In Praise of Chain Stores” is an article by Critic Viginia Postrel, is an essay about this discussion. The writer first illustrates the bad influence of the them that the appearance of the chain stores makes the U.S cities to be less local flavors, it caused every place looks the same and it definitely decreases the number of tourists. However, she refutes her own opinion in the past paragraphs: The chain stores could offer variety goods which could not be supply in the local area; Chain Stores helps people to adapt a new environment, because everywhere is same; The economies of many cities are not depend on the traveling, it is not necessary of the change amounts of visitors.

Read More

Auto Zone History

2002 Words | 9 Pages

At Auto-zone the customers are valued above and beyond because they are what keeps the company going either regular customers or even the local mechanics, they must be treated with utmost respect. In the store there is a discrimination between managers and employees where we are distinguished as Gray shirts (managers) and (Red shirts) employees; the red shirts get treated poorly because they are not management, so they do all the heavy work as in cleaning, stocking and dealing with almost all services that the customers ask for, where the managers only do what is needed for the store like paperwork, and instore task also customer service. Sexism has always been a issue in Auto-zone because some male employees treat the women as they are not as knowledgeable as they are because them men believe cars is a “Man’s hobby”, Auto-zone has previously been sued because of these allegations. Progressing on, Understandably Upper management have a lot on their plates because they are running districts and a number of stores, but they refuse to actual take the time and help out those in need, they mistreat the entry level managers and employees, and nothing can be done because of tenure, they would rather replace the employees who are making the claims or even relocated. In certain companies the employees look at

Read More

Metro Store Portfolio: Case Study

526 Words | 3 Pages

Impact Of Deploying A New Brand, Staff, Operating Standards, And Tenant Services On 15-Store Portfolio A 15-store portfolio was acquired by a Metro Storeage LLC JV 12/2010 for a total purchase price of $45.9 million, or $52rsf. The 870,000rsf portfolio is located in seven secondary MSA’s in two states, average age was five years, and the assets offered 100% single story drive-up non-climate controlled product. The acquisition cap rate on sellers trailing 12 NOI was approximately 7.5%. The portfolio included 11 stabilized and four unstabilized stores and had an overall physical occupancy of 84% at acquisition.

Read More

Commission Based Pay Compared To An Hourly Wage Influence How Sales Associates Treat And Interact With Customers?

1129 Words | 5 Pages

This gives me the conclusion that they are only there to make their hourly wage and to go home. They are not benefiting from selling any merchandise so they do not care to help the customers. The more that you are relying on being paid from a sale the harder you will work to make a sale. Amy from Victoria Secret was going to have a good pay this week from observing her interaction with customers. It was common for the workers with commission to greet more and to help in the fitting rooms as well as find appropriate sizes.

Read More

Super Subs Problem

1448 Words | 6 Pages

They sit in meetings and discuss new procedures, advertising campaigns and communicate only through memorandums and email when there are new products or if displeased. The corporate mission includes valuing and taking care of the people who are Super Subs to the customers. I believe that this is an issue because store managers and employees should feel like there is an open line of communication between their store and corporate. Corporate notices all these problems within the store, but don’t send any corporate office personal to visit and see what the issue is. Not only should corporate be visiting when there are issues, but also when everything is going good.

Read More

Costco's Competitive Strategies

729 Words | 3 Pages

Therefore, we have positioned and balanced our tenants in such a way that it’s hard for online firms to replace them. For instance, we have a shopping center that has Starbucks and restaurant that are surrounding the bigger retailers such as Ross and Office Max. Therefore, we draw customers to our shopping centers where all their needs can be met which is an advantage we have over online

Read More

Comparing Video 'Communicate Effectively With Clients And Staff'

595 Words | 3 Pages

INTRODUCTION In most industries working with colleagues and dealing with customers is a crucial and significant part of the job. Effective interpersonal skills are essential to promote a respectable and worthy reputation of an organisation (Reference – Module 3 Topic 4 Facilitate Discussions Part 1). Similarly, communication behaviours allow individuals to establish a rapport and interact with others (Reference – Module 3 Topic 1 Communicate Effectively With Clients and Staff Part 2), therefore accurately identifying the needs and expectations of the customer. In the video the customer service relationship was negatively portrayed due to the poor behaviour of the employee towards the customer.

Read More

Walmart Way Essay

494 Words | 2 Pages

Among Walmart’s departments the front-end has the highest employee turn-over rate. Managers hire new employees to merely have them quit a short while later. This is in part due to the stressful nature of their job. Cashiers are never sufficiently scheduled, forcing them to rush to keep lines short. They have the task of calming down impatient customers.

Read More

Assess The Benefits Of A Closed Office Layout

476 Words | 2 Pages

Even though you may hate to admit it, not all employees are

Read More

Outline For A Business Plan Sample

1398 Words | 6 Pages

Ensuring that customers are treated with dignity and respect is

Read More

Definition Essay: Do We Have A Job?

843 Words | 4 Pages

This is a contribution to the dissatisfaction. Most of the employers at retail jobs are young people trying to make a name of themselves while going to college and working a job. Retail jobs don’t give their employees full time status unless you are a manager/supervisor. Hours are very limited to those working at retail jobs which causes people to get upset. I personally have experienced this.

Read More

Walmart Human Resource Management Analysis

1275 Words | 6 Pages

Sam Walton always said the greatest risk to his business was that his customers would stop buying at his stores. That fear translated into customer fanaticism is strengthened by HR to this day. Traditionally, everyone is focused on improving every aspect of customer service, because they know the greatest risk of all may depend on it… their own job.

Read More

Harassment In The Workplace Essay

1466 Words | 6 Pages

It still does not justify their actions. Despite the freedom that the workplace gives it can be a difficult transition for adolescent workers to learn the basics of customer service and the necessary skills for each department. Demands placed on new employees by the customers and management can be stressful in understanding quality customer service and the ability to meet high expectations. Miscommunication and neglecting to clarify situations between employees and management can cause a rift and can potentially cost someone their job.

Read More

Essay On Happy And Happy Employee

709 Words | 3 Pages

The employees act as the public face of the company. It is not the leaders of the company but the employees, who interact with customers & clients on a daily basis. Imagine a situation in which you work at customer care centre. The office where you work from is in a bad condition, over crowded & your manger also is very rude. The workplace is basically filled with negativity.

Read More

More about Broadway Chain Store Retail Mix

Open Document