Outline For A Business Plan Sample

ginning outline for a business plan by writing your own MISSION STATEMENT. Remember that the “four components of a good mission statement include”:

Going back to the company that creates products with Marula Oil, this is the company that I will create a mission statement for. My fictitious company will be named Miraculous Marula.

Miraculous Marula-striving to be an industry leader, providing quality marula oil based personal care products, responsibly sourced, for customers to look and feel their best, at affordable prices.

Who is the customer?

Anyone that experiences dry skin or hair, but primarily the customer will be females ages 14 and up. Marula Oil moisturizes hair and skin and has a higher antioxidant level than similar

When comparing the benefits of this oil against others on the market, the Marula oil has a greater advantage since it has a higher antioxidant level and it better to moisturize the skin and face. Keeping the product competitively priced will be the key to success. Having many testimonials on the product will promote purchase and having the products priced competitively will be an added facilitator.

To what degree is the product or service a compelling purchase for the

Again various factors are used to calculate the true costs of customer support. Going back to calculating how much it costs to acquire a customer needs to be a big factor in this decision, after all if you have spent $300.00 or more to acquire just one customer, then spending another $50.00 or so to retain that customer will be money well spent. However, spending $300.00 to retain a customer that you spent only $10.00 to acquire isn’t justifiable either.

For this particular product, customer support should be minimal, providing email support to begin with and later an 800 number after sales have increased to be able to justify to costs, since marula oil doesn’t have any moving parts to break there will be little to have to support, however there may be some customers who demand a refund due to unforeseen circumstances, so providing customer support via email would be crucial, perhaps having someone that can do a live chat to help customer would also be a benefit to support and retain customers. Ensuring that customers are treated with dignity and respect is