Company: Canada goose Coat
County: Egypt
Products chosen: Parkas (men, Women & kids)
Canada goose, 250 Bowie Ave, Toronto, ON M6E 4Y2. Located in 46 countries Canadian goose is owned by Bain capital. At the Toronto HQ, there are 1000 employees. I plan on doing parka. Parka is a type of coat with a hood, often lined with fur or faux fur. The hood protects the face from freezing temperatures and wind. The Caribou Inuit invented this kind of garment, originally made from caribou or seal skin, for hunting and kayaking in the frigid Arctic. Some Inuit anoraks require regular coating with fish oil to retain their water resistance. They are currently in 46 countries. Popular countries include: Canada, US, UK, Germany. Canada goose is very successful domestically. Due to the very cold weather in Canada, A
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Since technology is still developing and not everyone is into technology like they are in North America, Social media will not be the best way to advertise. Almost every family owns are TV and watch it every day. The most popular channels are Al Hayat and Al Kahera Wal Nas. I will try to play an ad for my company before the news at 6am, 4pm and 10pm because that is when most people are watching TV. A lot of people listen to radios in their cars and in their homes so I will play ads on the Nogoum FM - Cairo pop radio station and ERTU Al-Kahera Al-Kobra Radio stations. Which are the top two most listened stations in Egypt. A major retailer in Egypt is Abu Aikry. I will offer him partnership so both of our business can expand. As mentioned before, the labeling will be changed to Egyptian Arabic since 68% of the population speaks it. It will be easier to get the message out. In Egypt, some advertisement is done with a prize. Meaning the customer purchasing the item might have a chance to win a small cheap ring, or perfume. This has been an effective strategy in Egypt. I will follow this and do the same to attract