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Chick-Fil-A Essay

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Introducing North American fast-food restaurant, Chick-Fil-A (CFA), captured the domestic industry through its “Grade A” – top quality food and “pleasurable” customer service since its opening in 1967. The privately held chain was founded by southern diner owner, Samuel Truett Cathy, on the principles of the Bible, where the chain would be closed on Sundays for worship, and it would fund anti-LGBTQ organizations. While the chain experienced rapid growth and domination between the years of 2012 and 2019, the firm was concurrently fighting negative press and boycotts, which showed to be detrimental during CFA’s attempt to expand overseas. As the firm continues to capture market share in the United States, the chain must analyze its international …show more content…

A strong assimilation of cultures between the US and Canada allowed the bordering city of Toronto to grow in the market against protests, regardless of its LGBTQ-friendliness. However, for countries that are not as aware of CFA’s brand or product quality due to a greater geographic distance, negative press will prevail and spread, especially during times of revelation and progressiveness in Europe’s LGBTQ movement. Thus, CFA must stop donations to its anti-LGBTQ organizations, which will alter brand image for the firm, that will be enough to stop protests internationally, whether it be to expand immediately, or wait until negative press is superseded by this news throughout the world. Chick-Fil-A Expansion: Final Recommendation For the next upcoming years, CFA must continue to focus on improving the firm domestically before traveling overseas. The loose ends that are shadowed by the quality of the items in the US will begin to unravel just like they already have in other countries. By prolonging the inevitable with the hope that the current generations will support the restaurant, future generations will work towards more progressive movements that support comprehensive human rights instead of supporting large

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