Children's Museum Of Indianapolis Summary

The Children’s Museum of Indianapolis

In Jean Vogt’s article “Demystifying the Mission Statement” she defines a mission statement as a broad description of an organization’s reason for existences. Vogt believes that when an organization constructs its mission statement needs to be able to clearly answer the following three questions: who are your market and whom will you provide a service, what is the end or goal toward which you deliver these services, and what services are you going to provide? A mission statement is important because it affects every aspect of an organization and should be constructed carefully. Vogt’s questions create a guide in which a mission statement can be evaluated overall effectiveness. This paper will examine the mission statement provided by the Children’s Museum of Indianapolis and will examine

The Children’s Museum of Indianapolis’ mission statement is structured into three parts: the mission, their vision, and their core values. Each section will be used in answering Vogt’s questions. The first question that needs to be answered is who is the market for the museum? The museum’s mission statement clearly states that their main markets are children and families, but are also trying to help bring revitalization, stability, and community to their neighborhood defining their initial area of focus. In the latter part of their mission statement the museum talks about working with organizations both locally and globally, broadening their reach to outside of Indianapolis. The Children’s Museum of Indianapolis does a good job in answering the first question posed by Vogt, defining a clear market and area of focus for the museum. The next question that any mission statement should answer is what is the end or goal you are trying to achieve? The