Thesis: Approaching an organizational change plan with the company’s culture at the forefront, Christina Gould achieved transforming a disconnected organization into one entity.
Introduction
Joining Western Union in May of 2002, Christina Gould determined organizational restructuring was imperative if the company wanted to succeed globally and move into the future as a strong force in its industry. Taking the company from one centered on its United States operations based, Gould realized the need for globalization and the division of the organization into division to cover the areas of: the United States, Canada and Europe; the Middle and Far East and the Asian-Pacific Rim. Strategizing from a regional perspective, Gould enabled Western
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In 1866, now known as Western Union, the company was responsible for the creation of the stock ticker for the stock market, the company began utilizing electronic funds transfers in 1871 and went on to create the credit card in 1914 and the fax in 1935.
Today, Western Union does business throughout the world to include 195 countries. The organization has 182,000 locations and 60,000 of those locations are comprised of storefronts in the United States, Canada and Mexico. Approximately 124,000 locations worldwide have been operated by international banking agents.
Christina Gould
Raised in Canada but born in the Netherlands, Christina Gould graduated from college with her degree in geography. She started her career with Avon of Canada in 1970 and moved her way up to President by 1989. Next, Gould techniques were so admired by the organization that she was promoted to the head of Avon and headquartered in New York. Gould is well-noted for her stance on the importance of