Program & Batch PGDM 2014-16

Term III

Course name Marketing Programme Design (MPD)

Name of the faculty Sita Mishra

Topic/Title Coke Zero

Original or Revised write-up Original

Group Number 1

Contact no. or Email Id of Group
Coordinator +91 8130083855 ft14mayankshekhar@imt.ac.in Group Members Sr. no. Roll no. Name 1 140103012 Akshata Suhas Mohite 2 140103024 Ankush Bansal 3 140102041 Deepak Jhunjhunwala 4 140101098 Mayank Shekhar 5 140103119 Nitish Nihal 6 140102135 Priyanka Thaman 7 140102140 Vicky Roy

CONTENTS

I. Introduction………………………………………………………………………..3

II. Current Industry Scenario……………………………………………………4

III. Swot Analysis…………………………………………………………………….5

IV. Porters five forces model…………………………………………………..6-8

V. Marketing Mix………………………………………………………………..8-14
 Product Decision……………………………………………………8
 Pricing Strategy…………………………………………………….8
 Distribution Strategy…………………………………………….9-12
 Promotion Strategy……………………………………………..13-14

VI. References…………………………………………………………………….15

INTRODUCTION
Company Description: -
Coca Cola Company entered into Indian market in year 1993 through its wholly owned subsidiary, Coca Cola India private limited and since then its business is growing rapidly through a network that includes 7000 Indian Distributors and 2.2 Million Retailers selling its products throughout India. Coca cola India comprises of three subsidiaries: Coca Cola India, Hindustan Coca-Cola Beverages and Franchisee bottling operations. It is directly