Commercial Analysis: Intuit Presents A Giant Story

Ever wonder how businesses like megastores or supercenters have become successful? It is difficult to believe that these stores are in competition with other businesses due to the fact they thrive at such a higher rate. However, not all businesses have the same resources as megastores contain. Owners who administrate their own business become stress and overwhelmed to the point that one would close the business down. Recently, however, there are many inventions and tools that are changing the face of the business industry. For example, Intuit is a business and financial software company that develops and sells financial, accounting, and tax preparation software. In their recent commercial, they clearly show how their company can offer businesses

Allowing this to happen the commercial will present an ideal image of what a business should be.

The commercial that Intuit created is true advertising. A giant story in animation. In the commercial it starts with one would call a normal day, the sun out, and many trees. A gentle beat of the music is introduced which flows perfectly. The melody is soothing and correlates with the soft colors. Words pop up: 'Intuit Presents A Giant Story,' by the title of the commercial viewers can infer that the commercial is going to be a story of Intuit. The music is rising and unusual once robots appear. These robots are structured to doing the work for humans like farming and constructing, at this point you can see animated characters. Most of the businesses are local which is meant to show that the setting is a community. The main character is a girl, she is the owner of the 'intuitive inventions.' Looking within the garage, viewers can see that she has to be an inventor or a designer because she has her own lab filled with electronic inventions. After that, the focus goes on to one of the local businesses, and it is seen that the business is struggling.

The commercial promotes more businesses; it is seen to be the helping hand on new and struggling businesses. Intuits' mission states "whatever prosperity means to you, we're committed to working on your behalf and making it happen. Every day we innovate with our flagship products - TurboTax, QuickBooks, and Mint. So no matter your financial need, we have a solution that can help. Whether you're a consumer, self-employed, or a small business owner, we're in your corner to help make your dreams of prosperity comes true" (https://www.intuit.com). The giant in the commercial is supposed to represent 'Intuit,' as in the commercial Intuit will do the best of there ability to help these owners. Giants work on their customers' behalf, enabling them to spend less time worrying about their finances and more time doing the things they love. Furthermore, the commercial presents local businesses have no competition compared to megastores. According to Graff (2006), "The competition to dominate the national [mar-ket] for supercenters is over and Wal-Mart has defeated its supercenter competitors" (p.63). Super centers and mega stores have reached their peak. For example, Wal-Mart supercenters are everywhere, Wal-Mart has dominated all the other supercenters. This is called unequal