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Qualitative And Quantitative Research Essay

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In this report I am going to be comparing and contrasting quantitative and qualitative methods of research. Quantitative data is data that is generally focused on numbers for example methods like questionnaires and official statistics. Qualitative data is data that is a lot more in depth for example interviews and observations. I am going to be comparing questionnaires with interviews and official statistics with observations. Questionnaires are used to collect quantitative data as the results can be expressed with numbers. An example could be a questionnaire about the service a health care setting may provide. However, interviews on the other hand collect a more in depth answer as it usually is a face to face meeting. An example of this could be a job interview or a meeting between a person and their doctor. A difference between both these methods is that a questionnaire can be filled in quite quickly compared to an interview which it would take more time to complete as the amount of detail that is collected. Another difference is that with questionnaires people don’t have to write their name on the questionnaire so it can be anonymous whereas interviews have a formal meeting so the interviewer will know who the person is that is taking part in the interview, but this puts people at risk of feeling humiliated or …show more content…

Official statistics are used to collect numerical data known as statistics which can change over time. An example is that depression affects 1 in 10 people in the UK (NHS). This shows number of people that have a particular health issue and this number can change overtime. Observations are used to collect a range of data about people, cultures etc. an example of an observation could be a nursery worker watching how one particular child may interact with others around

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n research methods, every researcher uses a procedure or a means of measurement to collect data. For example, three types of basic measurement collection are self-reports, observational, and physiological. Each method has their pros and cons in research. Depending on the research you are conducting these methods of measurement can either guide you to great discovery the pro, or skew your data making it unreliable the con. Observational measure is the method of measuring behaviors by directly observing subjects (Leary, M. R. (2011).

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Interviews are usually open-ended question formatted used without assumption in order to gain information. Interviews are meant to be friendly and loose in structure whereas, interrogations are meant as times to put the person being interviewed at a psychological disadvantage. Interrogations have a controlled and directed format; they have an assumption of guilt and are used for suspects. Examples of interrogation techniques are the good cop bad cop, PEACE and the Reid. The Reid Technique is a nine step process which will be further examined in the later.

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Rideau Medical Limited has developed a mood enhancing cream based on the doctor’s reports about the side effects of the mood enhancing tablets. After receiving approval, RML is now ready to market its product, however the company has asked us to carry out a research and gather as much information as possible so that the company can base their final decision on the results of the research. I will be carrying out both primary and secondary research to collect accurate information from different sources. The objective of this research is to find out how fast will the cream sell out, predict a profit or possible loss and future sales. I will use two research methods, which are: Survey (primary), Internet reviews and reports (secondary).

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I will begin my interview with these types of questions because it is the best way to make the subject comfortable and allow me to gain maximum flexibility to pursue certain topics. Although it may generate less systematic data, which may be difficult to analyze, it can help me gain a better insight into the lives of my serial killers. While I will begin my interview with a more laid back, conversational approach, I will also be asking questions from a list I prepared prior to the interview. Thus, making it a semi-structured type of interview. It will be hard to respond to new topics that unfold during the interview, but on the other hand, will obtain the necessary data for my study.

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A questionnaire is a standardised set of questions that is given to each respondent to help gain individual information regarding the hypothesis. Just like all research methods a questionnaire has both strengths and weaknesses. One strength is that you can gather a lot of data for your research in a short period of time. You can also gain an insight into people's opinions around the topic you are studying. It also allows researchers the ability to research a wide range of participants and one time.

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An advantage of conducting a Survey is that it allows the researcher to collect a large amount of data over a short period of time. They can also be created and administered quickly and easily. A disadvantage of a Survey is that often times the answer choice on a survey may not reflect the participants true opinion. Case Study is a research method in which is single person is directly observed. This study is an open ended type of data collection.

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In a research study we may have lots of measures. Or we may measure a large number of people on any measure. Descriptive statistics help us to simplify large amounts of data in a sensible way. Each descriptive statistic reduces lots of data into a simpler summary. For instance, consider a simple number used to summarize how well a batter is performing in baseball, the batting average.

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The term Research Methodology refers to a set of procedures, methods & techniques that are put together by the researchers to obtain a solution to the problems they confront during the collection of data. The researchers look for the most crucial data which is inevitable for the research. Generally there are three kinds of approaches or research methods namely Qualitative, Quantitative and Mixed. These methods are used to gather data and resolve issues that emerge during the process of data gathering. The researcher can bring forward his findings either in the form of quantitative or qualitative or mixed research methodologies only when the data is collected based on the preliminary data gathering process and the secondary data gathering process.

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In quantitative research, variables are identified and defined, and then relevant data is collected from study participants. A strength of this type of research is that the data is in numeric form, making it easier to interpret. It also studies the relationship between independent and dependent variables and can address questions such as does a relationship between variables exist, what is the direction of the relationship, how strong is the relationship between the variables, and what is the nature of the relationship. To be able to discover and answer the cause-and-effect relationship is a strength of quantitative research. Lastly, in quantitative research, the study can either be experimental or nonexperimental, meaning clinical trial or observational study, allowing for different types of research studies to be conducted.

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