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Crowdsourcing Campaigns: The American Apparel Company

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Crowdsourcing and Crowdfunding
Crowdsourcing Campaigns
The American Apparel company utilized the crowdsourcing campaign to expand its product line as well as the company’s mission. The company is a manufacturer, distributor and retailer of accessories made locally, and selling them online and at their local stores. The primary purpose of the campaign was to solicit ideas from vendors about third-party accessories and homemade goods, and giving those vendors an opportunity to distribute in their stores (Apparel, 2017). For a vendor to submit a proposal to their product in stores, they were to make a 90-second video providing details about their products with the terms and conditions. The company would later review the plan, and when any was found to be interesting, the vendors were contacted to discuss future relationships in business.
Difference in source for campaign, Lay’s “do us a flavor” is Frito Lay’s crowdsourcing initiative which …show more content…

The funding and the resources were a result of investment into the campaigns.
A Company to invest in with $1000 I would invest with Ally Invest. It is an online broker with $4.95 trading fees as compared to Fidelity, TD Ameritrade, Charles Schwab and Scottrade that have a high trading fee. With the company, you can find Roth IRA or IRA with as little as $ 100 ("20 Ways to Invest $100", 2017).

References
20 Ways to Invest $100. (2017). Good Financial Cents. Retrieved 3 November 2017, from https://www.goodfinancialcents.com/how-to-invest-100-dollars/
Forbes Welcome. (2017). Forbes.com. Retrieved 3 November 2017, from https://www.forbes.com/sites/wilschroter/2014/04/16/top-10-business-crowdfunding- campaigns-of-all-time/#60a68cf93e9f
Line and Company Mission. Prnewswire.com. Retrieved 3 November 2017, from https://www.prnewswire.com/news-releases/american-apparel-campaign-utilizes-

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