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Current And Historical Financial Statement Paper

1304 Words6 Pages

Current and Historical Financial Statements The Apple financial statements for 2013 through 2015 are highlighted in the appendix below. The income statement, balance sheet, and statement of cash flows are all included.
Alternative Strategies
A well-developed business strategy can help a company retain their customers and expand into other markets to help grow the company. Apple is a great example of a company that has been extremely successful marketing their brand and having the well-known brand that every customer wants to have in their life. After Steve Jobs stepped down from being CEO the stock price of Apple plummeted. Tim Cook has since taken over as CEO of Apple and the company is still successful but some view the company not as successful without Steve Jobs. Therefore, Apple needs to ensure they are coming up with the best possible business strategy so they can keep their name and image globally. An alternative Apple might want to consider is selling their software to other …show more content…

This part of the strategy is in aligning with what Apple has done in the past by purchasing NeXTSoftware to help their company grow into what it is today. One of biggest advantages of buying a startup company is acquiring the motivated individuals who founded the startup to work for Apple. It takes a lot of innovation and creativity to have a successful startup company that a large company like Apple would want to buy. Apple will be able to gain forward thinkers and they would also gain what the company has to offer. The action timetable for this part of the strategy would be seeking out an innovative startup within a year of the new strategy. There is not right time or place that can be set on this part of the strategy because startups are popping up left and right and not all of them are successful or attractive enough for Apple to

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