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Dairy Queen Mission Statement

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In 1938, J. F. McCullough was experimenting an ice-cream that tasty soft and freezer. J. F. McCullough and his son collaboration with Sherb Noble hold an introductory sale of the new soft ice-cream in Kankakee, Illinois. Within two hours, he served more than 1600 people to try their new dessert. Dairy Queen was opened on June 22,1940. The first store was located in Joliet, Illinois. There were fewer than 10 Dairy Queen stores when the World War II happened in December 1941. Nowadays, Dairy Queen has operated more than 6000 stores in the United States, Canada, China and other 19 countries. Although it is more than 70 years, it remains their mission to create positive memories for all who touch Dairy Queen while their vision is to be the world’s

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