“I never thought this job would allow me to call on my love of shoes and writing at work every day.” Words you aren’t likely to hear unless you work in the fashion industry or digital marketing.
The person spoke those words at this year’s AdvocacyTech Conference in Washington, D.C. while discussing the road that led them to become a digital marketer. They wanted to use their passion for shoes to find a job that allowed them to be flexible and creative. They found what they were looking as a marketer for the Footwear Distributors and Retailers of America.
Often when you ask a wide-eyed 10-year-old what they want to be when they grow up, you might get firefighter, astronaut, or doctor. It’s rare a child exclaims with pride, “I want to be a digital
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is notorious for. It also introduced me to the burgeoning $192 billion industry of digital marketing, which is projected to grow by almost 60% by 2020.
After almost two years with LCV, where I rose to become an Associate Digital Campaigns Manager and helped execute award-winning digital campaigns, I left to face new challenges at Rational 360, where I now advise, design, and executive comprehensive digital campaigns for clients across the issue and political spectrum.
During my time at Rational 360 as Director of Digital Media, I’ve worked with clients focused on healthcare, infrastructure, and technology issues at the national, state, and local levels. The new job has not only meant becoming an expert with new analytics platforms and databases.
Being a proactive partner for Rational 360’s clients has meant tracking legislation in Congress that designates Route 66 as a National Historical Trail and proposing it as a long-term campaign, building a list of influential healthcare activists on Twitter that industry thought leaders can engage with, and testing how peer-to-peer text messaging can help colleges boost enrollment rates for