ipl-logo

Discuss The Use Of In-Game Advertising In The Disney Movie Pete's Dragon

683 Words3 Pages

Within this essay I will be discussing the current state of the advertising and the digital media world, specifically revolving around in-game adverting. The in-game advertising of the Disney movie Pete’s Dragon, which was ran by RapidFire (an in-game advertising company), will be analysed to make a point that this should be the standard brands should follow when advertising within games. In-game advertising (IGA) is when brands advertise within video games (Five by Five Global. 2019). In-game advertising can be viewed as a form of product placement (Ghirvu. 2012). In-game advertising has many benefits to brands, such as being viewed multiple times by consumers because the average game is played for about 30 hours (Nelson. 2002), “Over 70% …show more content…

Native advertising is a type of sponsored advertising that matches the appearance of the media platform it is present in (Outbrain. 2019). RapidFire placed the adverts on billboards and posters within the game (RapidFire. 2017). This type of advertising is effective because it blends in and is non-intrusive to gamers (McStay. 2016). Furthermore, other types of in-game advertising would have likely been less successful, such as interstitial ads (that take up whole screens during breaks within games) or rewarded ads (where you get in-game rewards for watching ads) (Kovalenko. 2022). Realism is a large reason why in-game ads are well tolerated (Ghirzu. 2012). Therefore, games, such as Alan Wake that utilise rewarded ads fail to be immersive (Christ. 2022). The game, at certain points, requires the player to sit the main character down and make him watch an advert on tv within the game to receive achievements (Christ. 2022). This pulls the player out of the game as what they are experiencing is not realistic in any shape or form. Understandably, fans were not a big fan of their form of in-game advertising (Houston, 2022). The introduction mentions that in-game advertising is well tolerated by “over 70% of gamers”. This is largely due to the placement of the adverts being merged into the game well and in a way that adds realism to the game, which is the main basis of native

Show More
Related

Unit 9 P3 And M2 Unit 3 Advertising Agencies

1118 Words | 5 Pages

They can help the company save money as advertising agencies have special discounts which can be used for the company. If the adverts and campaign does not meet the standards for the company, then Mars will have to remake them, thus increasing additional expense for

Read More

Cango Market Analysis Paper

700 Words | 3 Pages

Market Analysis Angela The gaming industry has been growing rapidly. With gaming done on specific consoles, computers, tablets, and mobile, a small specialized industry has quickly turned into a multi-billion-dollar market. For this reason, a full understanding and analysis of the online game market are essential to the success of CanGo’s organization. Our consulting team has fully analyzed and researched their organization’s market.

Read More

Unit 30 M2

882 Words | 4 Pages

Realistic advertising is effective because it’s attainable. It also shows the product for what it’s like, earning trust from the audience. A realistic advert can also encourage engagement and is a great way to portray real emotion. Aldi recently had a Swap and Save Campaign for which they made a realistic advert.

Read More

A Brief Review Of Barbara Ehrenreich's Nickel And Dimed

851 Words | 4 Pages

It is obvious that media plays a significant role in our society. It affects every aspect of our lives - political, social, and cultural. In the various works including articles, lectures and films, Jean Kilbourne presents an insightful and critical analysis of advertising and its profound negative effect on all of us. She states that, “Advertisement creates a worldview that is based upon cynicism, dissatisfaction and craving” (p. 75). She discusses the issue in a very objective and impartial manner, “The advertisers aren’t evil.

Read More

Ethos Pathos Logos

1750 Words | 7 Pages

Many advertisements have all different types of purposes, especially ones that

Read More

Washington Vs Dubois

381 Words | 2 Pages

Two black activist W.E.B Dubois and Booker T. Washington had different perspectives about African American education to overcome economic and social problems such as lack of education, racism and unfair laws. Booker T. Washington opinion was for education for African Americans were for them to show themselves as productive in the society. W.E.B Dubois thought that black education should be primary and the black children should accept white supremacy. The challenges that blacks faced in the late 1800 's early 1900 '2 were blacks were enslaved in the south were they lost citizenship, voting rights and working in skilled jobs because they were looked at like a threat by the whites.

Read More

Imagery In Thoman's Essay Rise Of The Image Culture

739 Words | 3 Pages

The commercial is played repeatedly through social media, spoken about and played again on tv, as well as talk about through newspaper ads and radio that the commercials brand. This process allows the corporate companies to acquired market

Read More

Consuming Kids Essay

383 Words | 2 Pages

The documentary "Consuming Kids" is a powerful and thought-provoking film that raises important questions about the impact of advertising on children. The film argues that advertising has become a pervasive force in children's lives, influencing their behavior, values, and attitudes. While some may argue that advertising is simply a harmless way to sell products, the documentary presents compelling evidence that advertising can have a negative impact on children's health, well-being, and development. One of the key arguments presented in the documentary is that advertising is designed to create a sense of need and desire in children. Advertisers use a variety of techniques to make children believe that they must have the latest toys, gadgets,

Read More

The Mood In The Things They Carried By Tim O Brien

600 Words | 3 Pages

War, destruction, devastation: all of these words have a similar connotation which all tend to lead to an unfavorable outcome. In The Things They Carried, the author, Tim O'Brien, describes a scene where new army recruits are deployed to a jungle-like area in Vietnam. The author makes use of various devices to describe this scene, specifically simile, imagery, and syntax to explain how it relates to the mood of the novel, a particularly difficult feat given that the author must convey these feelings through words. The author uses similes to describe the setting.

Read More

Video Games Are Not A Sport Essay

1157 Words | 5 Pages

Shanna Ruden Composition II Professor Jurrens February 27, 2023 View on Video Games Mathew Walther comes out with a very bold and strong statement claiming that he has an issue with what the nerd culture has become. When Matthew Walther published his article “Sorry Nerds: Video Games Are Not a Sport” he tries to explain in a variety of different ways how video games aren’t a true sport; yet proceeds to use the reference that watching CNN with your grandpa could be a sport biased on his definition of a sport. With the way the author is trying to describe how he doesn’t think video games are a sport to his audience he leaves out some key things. Some of the things that Matthew Walter did a good job in his article was how he gave a lot of examples

Read More

Essay On Chicano Population

541 Words | 3 Pages

They also place these commercials and advertisement in what they believe is a normal setting for the population. This can at times be harmful to the population as some companies may accidently use racial settings and racist undertones in

Read More

Summary Of Hype By Kalle Lasn

496 Words | 2 Pages

Advertisements are displayed differently around the world, no equality in brands, and brainwashing humans. There are distinct types of commercial depending where you live. It depends on the culture and their needs. For instance, Taco Bell 's advertisements in the United States compare to the

Read More

The Man Your Man Could Smell Like Analysis

967 Words | 4 Pages

Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

Read More

Swot Analysis Of Ubisoft Entertainment

1520 Words | 7 Pages

The company’s choices for products, promotion, price, and place all reflect its mission statement as well as its aims, target audience, and objectives. Their strategy and ways for expanding intellectual property in different sectors are ethical and seem effective, due to increasing in recognition of Ubisoft as game company that entertains and enriches the life of its gamers. This success should assist the company within the game development, cinema and television market and ensure that the business mix is sustainable in the future and will provide educational

Read More

Essay On Gender Roles In Advertising

1065 Words | 5 Pages

For example Lego, Hasbro, Disney, Mattel, Barbie, Nerf, MEGA Bloks, and Fisher Price. Todays’ children “Generation-Z” have unique characteristics in many ways as compare to past generations. The ad film-makers, advertisers, and marketers always try to formulate new ways to attract their targeted customers, because of its rule the best way you attract to the customer and most likely to change their purchase intention and influence their decisions. The marketers and advertisers here use advertisement which targets the children are always based on anthropomorphism; using of non-living things like cartoons, animations, songs, logos, jingles, and different characters that advertisers keep in mind their audiences to attract the children, i.e. MacDonald, Disney, Barbie are the best example of

Read More

More about Discuss The Use Of In-Game Advertising In The Disney Movie Pete's Dragon

Related Topics

Open Document