Diversity and ethics all projects that are created in the media industry, sometimes so much so that it is the sole factor considered in order to maximize profit. This happens because projects that have a specific target audience are easier to make estimates of the projected profit. A target audience is the group of people who are expected to be involved with the product being worked on. When you can plan for certain people to be interested in your project, other companies are more likely to invest in it. The area or country something is created greatly influences the way something is created or the outcome. For example; a movie made in Japan isn’t going to feature an American action hero because it doesn’t appeal to the target audience which