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Elements Of Marketing Plan For The Newton Stop

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This marketing plan is designed to give us a blueprint for marketing our new retail store, The Boulder Stop. We have included a complete market analysis, target market summaries, a SWOT analysis, a detailed milestones table, and other relevant discussions. Our ambitions for this marketing plan include:  Using our existing Internet and direct-mail marketing expertise to build local promotions and marketing literature.  Devising lucrative promotions that will draw sponsorships from possible strategic partners. These promotions are key to our strategy of increasing our strategic alliances through cross-promotions.  Identifying our strengths, weaknesses, opportunities, and threats.  Identifying the local market forces, target
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