ipl-logo

Embedded Sustainability: Carnival Cruise Line

1099 Words5 Pages

Sustainability has always been an important factor in Carnival Cruise Line’s business decisions. In the final report, I will be exploring ways that Carnival Cruise Line can improve their sustainable value in the market. My research will be conducted by the following sources in this preliminary evidence report. Sustainability is made up by three pillars which includes: economic, social, and environment. The individual report will include several key elements from the book Embedded Sustainability by Chris Laszlo and Nadya Zhexembayeva. Applying the key elements from this book will make the recommendations in the individual report more plausible. The three big trends, strategic approaches, and embedded sustainability will be the main ideas used …show more content…

(2011). Embedded Sustainability: The next big competitive advantage. Stanford, California: Stanford Business Books. Embedded Sustainability is my main source of research on implementing sustainability into all core business decisions and to improve a company’s sustainable value. Laszlo and Zhexembayeva believe that the social and environmental value should be embedded into company’s product or service without a shift in price or quality. Embedded Sustainability gives basic tips on how to begin this new approach in maintaining and improving sustainable development in your company. When a company recognizes sustainability as a necessary cost in business, they will be able to meet the expectations of their stakeholders and consumers. This book will help me make recommendations about how Carnival Cruise Line can apply embedded sustainability elements Sustainability. (2014, October 1). Retrieved October 17, 2015, from http://ohh.corporate-ir.net/phoenix.zhtml?c=140690&p=idol-hess Carnival Cruise Line’s corporate sustainability page provides a lot of information for their guests, employees, and stakeholders. The corporate page lists all of their annual Sustainability Reports as well as their 2020 Sustainable …show more content…

(2015). Implementing and managing economic, social and environmental efforts of business sustainability. Management of Environmental Quality, 26(2), 195. Retrieved from http://search.proquest.com/docview/1654891314?accountid=10610 This article uses four companies as an example to prove how each one is committed to the economic, social and environmental efforts of business sustainability and how they implement their ideas in to business practices, the market, and society as a whole. This article will allow me to compare and contrast Carnival Cruise Line with these four companies and make recommendations based off of what Carnival Cruise Line is doing as of today in sustainable development versus where they should be. What is sustainable development? (2009). Retrieved October 23, 2015, from http://www.sd-commission.org.uk/pages/what-is-sustainable-development.html This website presents the topic of sustainable development and how important it is for a company to maintain as well as improve their sustainable development. This website focuses on the future of companies and organizations that do nothing to improve their sustainable

Show More
Related
759 Words | 4 Pages

Sustainability is the practice of running a business in such a way that it has no negative impact on the environment, community, or society (Spiliakos, 2018). The goal of sustainability should be to have a positive impact on the world and to demonstrate the positive impact that a company has on the environment and society.

Read More
1489 Words | 6 Pages

It identifies key environmental issues for our organisation on pollution, waste, recycling, sustainability and conducting all matters of business in an environmentally sound manner. We have established many internal processes to support our environmental objectives and we are continually increasing awareness with staff newsletters, internal updates and information sessions. Training is provided to all relevant employees to ensure they have knowledge of regulatory requirements, internal standards and Optus’ policies and procedures. Energy efficiency is encouraged through workshops with engineering, IT, procurement, operations, facilities management, and corporate and environmental staff. These day in market people are using unlimited plan with huge internet service.

Read More
1544 Words | 7 Pages

Since our world has come to economic era, there were many new businesses which were established. Some of these new businesses only concentrate on gaining profits without sustainability. They did not concern about their business managements which can damage environment. Moreover, there was no environmental movement which help to protect our environment. Therefore, in the middle of the 1990s, John Elkington created a framework, which called the triple bottom line (TBL), in order to measure social, environmental and financial ability of companies over a prolonged duration of time (The Economist, 2009).

Read More
111 Words | 1 Pages

The Disney Dream Cruise goes to the Bahamas for 3 or 4 days. The Disney Cruise has been in service since 2011 and its sister Disney Fantasy has been in service since 2012. The captain of The Disney Dream Cruise is Henry Andersson. The ship 's tonnage is 130,000 gross tons. The length is 1,115 feet.

Read More
368 Words | 2 Pages

September 27, 2009 marked the start of one of the most memorable trips that I will forever treasure in my heart. That was the day my husband and I set sail of the Carnival Legend for a seven day Caribbean cruise. The excitement in me was almost too much to bear, this would be mine and Paul first ever cruise together and it was our honeymoon. On that Sunday morning we headed to Tampa, Florida to the port of call, when we arrived our jaws dropped at the sheer size of the ship.

Read More
285 Words | 2 Pages

However, New Belgium has made it a priority to align their innovative improvements with their environmental stewardship. If the corporation continues to revisit their strategic plans and perform SWOT analyses frequently on different aspects of their business they will maintain focus through the growth. Also, continuing to invite customers and employees opinions and recommendations when innovating will maintain their success as it has thus

Read More
1794 Words | 8 Pages

Holland America Line (HAL) has grown into a sustainability leader in the global cruise line industry. HAL, headquartered in Seattle, Washington, was founded as a shipping and passenger line in 1871and in 1895 offered its first vacation cruises. Since the early stages HAL has always sought to become a leader in sustainability, in 1989 it became a wholly owned subsidiary of the Carnival Corporation. This was a huge play for HAL because, Carnival Corporation was the largest company in the cruise line industry, dominating 52% of the market. Since joining Carnival, HAL has been one recognized as a leader in the cruise industry in its environmental sustainability.

Read More
902 Words | 4 Pages

Some of the highlights mention like "in 2013, PepsiCo’s Resource Conservation initiatives at 80 facilities globally identified approximately $15m in savings; 14bn litres of water were saved through operational efficiency programmes in 2013; and landfill elimination efforts avoided $3m in landfill costs" (Ethical

Read More
763 Words | 4 Pages

The company of Royal Caribbean Cruises Ltd. operates diverse itineraries around the world that call on approximately 535 destinations on all seven continents. In this section of the project will attempt to identify the key issues that Royal Caribbean Cruises faces. In addition, this section will identify potential long-term objectives.

Read More
1139 Words | 5 Pages

They do this through integrating sustainability issues in research and teaching at the world’s most prominent business schools and universities for economics and management. They dig into a wide range of topics ranging from climate change, resources, energy, food waste, social inclusion

Read More
902 Words | 4 Pages

The social, economic, and ecological impacts of cruise ships. With an estimated 18 billion dollars in revenue per year, the cruise ship industry is the fastest growing tourism-based industry in the world (Johnson, D., 2002). Although this industry claims to reduce, reuse, research, re-educate, and recycle, there is a growing concern about the impacts of cruise pollution and the social impacts on the local human communities (Dowling, R., 2006). FINISH ON THESIS THAT ORDERS PARAGRAPHS TOPIC SENTENCE When passengers unload from a cruise ship port, there is a large opportunity for economic investment in the host community, but more often, passengers return with an experience of impoverishment and the host community is left underpaid (Dowling,

Read More
1533 Words | 7 Pages

I agree with the assertion that in the context of Sustainable Development ‘the reality of life today is that the economy dominates environment and society. The Concept of Sustainable Development Sustainable development refers to “meeting the needs of the present without compromising the ability of future generations to meet their needs”, and was produced by the Brundtland report (WCED, 1987). The concept also takes into account the needs of the poor in developing countries by outlining achievable objectives of importance (WCED, 1987).

Read More
755 Words | 4 Pages

• With the instances of Levis, Maggi and Tata it can be clearly concluded that definitely ethical investment is major contributor for the sustainability of the organization • Changing mind set of the investors as well as the customers could also be one of the reasons why organizations are looking forward for responsible

Read More
2052 Words | 9 Pages

Cruise tourism is one of the largest components in tourism industry and also one of the fastest growing industry in the world. It has generating revenue and creating job opportunities in many country. The growth rate of cruise tourism has been almost twice the average rate of traditional land-based tourism. Cruise tourism has provide few real jobs and business opportunities for local resident. The impact of cruise tourism on a location are not only positive but also has its negative.

Read More
1317 Words | 6 Pages

The conclusion conveyed at the end of this paper, will be that sustainable development is a concept with weaknesses however, the strengths outweigh them. To begin with, the concept of sustainable development famously culminated in 1987 with the United Nations 'Commission on Environment and Development ' also known as the 'Brundtland Report ' (Everard & Longhurt, 2017; pp. 1244). The article introduced, the most widely known definition of Sustainable development as "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (World Commission on Environment and Development, 1987).

Read More

More about Embedded Sustainability: Carnival Cruise Line

Open Document