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Energy Drinks Case Study

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Our target market is middle class people between the age of 20-35 who drink energy drinks. Moreover, these people must own a Keurig machine. Furthermore, these consumers are aware of climate change and value environmental friendly products. Most importantly, they should also have the desire to live healthier.
Due to the fact that we are partnering with Keurig, our product already has a strong customer base. Energy drink users who own Keurig machines will likely purchase our product to get more value out of their machine. In addition, our product is healthy, since it is made of natural ingredients, the drinker will not experience any negative side effects.
However, one of our product’s weaknesses is definitely its lack of accessibility. …show more content…

In the United States, the growth rate of the Gross Domestic Product (GDP) has increased from 1.2 percent in the first quarter to three percent in the third quarter, which just ended (Lee, 2017). The Canadian economy, however, has slowed down due to the recent decline in the growth rate of the GDP to 0.1 percent (Argitis and Hertzberg, 2017). Similarly, the Mexican economy also has stopped growing due to the effect of both the earthquakes and the hurricane (Mexico Economy, 2017). Similar to the United States, the Brazilian economy is also growing. The Brazil expects its GDP to grow by 2.5 percent next year (Brazil Economy, …show more content…

We will use social media platforms such as youtube, facebook and twitter to display advertisements to potential buyers. Moreover, Sustainable Energy will also create interactive videos to promote the idea of healthy energy drinks and sustainability. Not only that, We will also employ writers to write articles about our product to develop positive publicity and public relationships. Furthermore, Sustainable Energy will participate in trade shows such as the InterBev Beverage trade show (InterBev Beverage Chicago, 2017). Furthermore, in order to further develop brand loyalty, sales promotion techniques such as working with retailers to provide consumers with free samples of our product. Not only that, we will work with Keurig so when consumer purchase one keurig product, a cup of our energy drink is given for free. Furthermore, we will also provide coupons to our consumers to encourage them to buy our product. Lastly, we will work with retailers to have the cashiers promote our product at the point of

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