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Ethos Pathos And Logos Essay

422 Words2 Pages
A logo is a basic element of visual communication and identification. For this reason, logos should be simple, memorable and impressive. A well-designed logo will contribute to easier recognition of the brand, and therefore should be also unique and original.
A logo is a distinctive symbol that may consist of letters, graphics and slogans. Shapes, colors, fonts and images mainly differ from the others in a similar market. The logo is a part of the company's visual identity and its role is to create a different, unique image in the market. The first aim of the logo is recognition of the car, service or the product and contributes to strengthening the brand, resulting in growing success of the company.
Brand is not the same as identity. Brand
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