ipl-logo

The 6 Crucial Components Of A Well-Designed Logo Design

569 Words3 Pages

How to Nail Your Logo Design - 6 Crucial Components of a Well-Designed Logo

Choosing a logo design for your business is not an exercise to be taken lightly. There are numerous concepts you need to consider; from a feminine or masculine design to the psychology of the symbols you use, each component needs to be carefully considered. Creating a design that is reflective of your brand's personality takes time and attention to detail. If you are a business owner contemplating a new logo, there are a number of concepts you must decide on to ensure your design is successful. Pay attention to the following six crucial components of a well-designed logo if you want to create a brand symbol you are proud of.

Logo must be Relatable to Your Core Customers

Your logo must make sense to your target audience. Creating a logo that has nothing to do with your business is only going to confuse customers. Just like a burger joint …show more content…

Choose colors that tie into your brand messaging, whether your message is meant to be calming, exciting, or natural and woodsy.

Opt for the Unexpected (Don't be Boring)

Anyone can offer a basic symbol as their brand logo, but boring won't get you anywhere. Be creative when choosing a logo. Don't do what everyone else in your market is doing; be willing to stand out from the crowd. Choose unexpected colors. Opt for a design that makes your audience think. Hide a symbol related to your business within your logo. Regardless of which approach you take, the key is to be original when creating/choosing a logo.

Don't Follow Typography Trends

Fonts come and go in popularity. Don't choose a font for your logo just because it is currently popular among the design crowd. If your font will make your logo look outdated in a couple of years, opt for a basic font that will never go out of style.

Messaging is

Show More
Related
1088 Words | 5 Pages

It is important to be visible and intriguing with your branding¨(Nunn). Opening a business is risky because if one doesnt market or advertise right the business will fizzle out within 2 years. Only 33% of small businesses make it through the first year and 50% of that 33% get through the second year without going out of business. Without marketing the business in nothing, marketing for a new business should have the highest priority. Unfortunately, most new shop owners don’t spend much time on this until the shop is complete, and by then all of the money's

Read More
1809 Words | 8 Pages

If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

Read More
764 Words | 4 Pages

Positioning of the logo is an extremely important factor when designing a flyer as it is the key to people valuing the company brand. Equity is the key value of a company’s brand beyond their physical property like buildings and equipment. To develop strong brand equity the company have to develop a high level of brand awareness. The more people are aware of the business, the stronger the reputation, the greater profit potential and overall brand

Read More
639 Words | 3 Pages

Taking things to the next level begins with the brand logo. Logo If you haven’t acquired a logo that hits your sweet spot, then now is the time to search/produce one that perfectly fits your agenda. Slogans work parallel with logos, which also affects promotion and setting a brand identity.

Read More
422 Words | 2 Pages

A logo is a basic element of visual communication and identification. For this reason, logos should be simple, memorable and impressive. A well-designed logo will contribute to easier recognition of the brand, and therefore should be also unique and original. A logo is a distinctive symbol that may consist of letters, graphics and slogans.

Read More
962 Words | 4 Pages

Logos that paved the way for branding Understanding the process that we know as branding is not an easy task. For many of us is hard to explain what is the main meaning of this expression. But, that is not strange because here we speak about hard and a very long way from starting a business until climbing to the top. On the other side, every time we hear the word brand, some sparkling voice in our heads is telling us we now that is something valuable and worthy of buying.

Read More
1182 Words | 5 Pages

The Perfect Three: Utilizing Ethos, Pathos, and Logos in Persuasive Web Design “We don’t actually take seven seconds to create a “first impression” of what is before our eyes – we take an incredible two seconds instead” (Malcolm Gladwell). Similar to humans, websites also display personalities. The personality "often conveyed through clever use of typography, creative navigation options, and so on” is vital to the success of the persuasive nature of a website (Tay). The persuasive design of a website enables effective communication between a viewer and the website without usage of actual words.

Read More
587 Words | 3 Pages

A logo should've instantly identifiable with the company or business and ideally, it should communicate the values of the company. Icons Icons are designed to show an idea, concept or action. Icons can be graphical representations of what

Read More
441 Words | 2 Pages

Designing a logo to represent your brand is one of the most effective tools used in merchandise marketing. Your brand's logo will be the symbol most seen and associated with the brand, and it is extremely important that it is not only memorable and attractive, but that it appropriately represents the products that you are trying to market. In advertising, there are ample opportunities to use a logo, and if you have a good one, you can put it in print ads, billboards, storefronts, commercials or internet ads. You can also put it on the merchandise itself. That way, people will be taking your logo home with them, and seeing it all the time in their own personal spaces.

Read More
867 Words | 4 Pages

But, it shortly spread all across the world. Starbucks has a very unique and symbolic logo that people can easily remember it. It features a two-tailed mermaid with long hair. The background of the colour is deep green and the rest of it is white. In terms of marketing, it brought their success.

Read More
559 Words | 3 Pages

I see Jellyvision does not have a position related to improvement of the company and employees, but fret not for I shall create a job title for it! Let’s call it something fancy like the internal benefits strategist. You may be asking yourself what a person with a title like that does. What they do is look at the internal behavior of the company, and strategizes plans for improving the company while looking out for employees to make sure they don’t become one sentient mass, but stay as unique individuals making something big work flawlessly. One spectacular reason why I know I would be perfect for this role is that I have plenty of experience in all phases of product development in ergonomic products.

Read More
1199 Words | 5 Pages

Mission Statements Why do you want to go to a certain college or University? What do they do or have that truly makes you want to spend years of your life attending? I am demonstrating the differences using logos, pathos and ethos on three of my favorite Universities that I hope to be attending someday. I will be using NC State, UNCW, and Campbell, and will demonstrate how they compare and contrast from each other. I have noticed you can connect all universities mission statements to at least one of the modes of persuasion.

Read More
2034 Words | 9 Pages

In case of a business, a logo is not just a visual representation of the company, its policies but also showcases its personality, professionalism and perfectionism. Specially in the world around us today, people of all ages and backgrounds are becoming increasingly more conscious of the brands they promote and like and relate more to the logos of these organizations like never before. So if you are planning a logo for your organization, you need to make sure it reflects the ethos of your organization and presents

Read More
713 Words | 3 Pages

There’s always a moment in life where you realize you want to do something and set goals to reach that, that’s not the case for Rafael Mediavilla ¬¬—¬¬ or Rafy as he likes people to call him. From a young age, Rafy has been a big storyteller, whether it was a fantasy or an actual situation he went through, you could live these stories through his words. Maybe it was because he comes from a family of what he calls “paperback people”, reading books like Amityville Horror and Manitú and left unaffected by their horror contents. The first movie he watched in theaters was The Great Gatsby, followed by The Exorcist; movies that typically children don’t watch at age 9. He never watched children’s movies because he saw them just that, children’s

Read More
1030 Words | 5 Pages

In the times of modern design, art and design has already become a part of our life and plays important roles in our society. Design not only decorates our society and living places, but also brings us a well-rounded life and makes our life become more colourful. Design is a great benefit that would not cause any negative issues to our society. So can you imagine how boring and dull will be if does not exist any art and design in our daily life? Can you imagine how our life will be in the future?

Read More

More about The 6 Crucial Components Of A Well-Designed Logo Design

Related Topics

Open Document