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Ethos Pathos Logos

639 Words3 Pages

Slogans are widely acknowledged tools that use memorable phrases to draw attention. These are oftentimes in conjunction with company logos and in advertising campaigns.
They are claimed to be the most effective avenue towards potential customers by leading them towards one or more characteristics of a certain product or brand.
This writing will tackle the essential tips that will emerge a successful slogan.
First and foremost, it is important to gauge your need for a slogan. If you have an existing logo, you’ve already started branding your product or company. Following this step is the creation of a slogan. It is highly recommended for brands to establish not only a name and logo, but a competent slogan as well.
On the other hand, to effectivelys …show more content…

Taking things to the next level begins with the brand logo.
Logo
If you haven’t acquired a logo that hits your sweet spot, then now is the time to search/produce one that perfectly fits your agenda. Slogans work parallel with logos, which also affects promotion and setting a brand identity.
Slogans are nothing without the presence of a logo unless you’re advertising route is focused on the radio as a medium. If you are designing the logo and producing the slogan for a specific business, you have this opportunity to craft a unique visual representation and a slogan. Integrating the two as a final product complements the message you are trying channel towards your desired market.
Time
Rushing thing won’t hedge you towards an advantage. In fact, it is highly advised to take your time and perform the necessary research and operations with utmost care and attention to detail. One to two hours of brainstorming can stir up ideas when setting the initial ideas with the addition of another few hours for consultation and editing.
Coming up with an effective slogan is never easy, even for seasoned professionals, and takes at least an entire working day. In some cases, meticulous individuals can take more than a few days all the way to a few

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