Executive Summary Of Gymshark

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Gymshark, founded in 2012 by Aston University student Ben Francis, is a fitness apparel manufacturer and online retailer based in the Redditch, United Kingdom. Backed by over 3 million social media followers and customers in 131 countries worldwide, the brand has grown from a screen printing operation in Ben’s garage, into one of the fastest growing companies in Britain. Topping the Sunday Times Virgin Fast Track 100 in 2016 with an annual sales rise of 193.27% over 3 years (44). Sales hit £12.8m in 2016 but with growth in America and the launch of their two new online stores in Germany and Australia they’re on track to more than double that figure in 2017 (Gymshark Financial Statement, 2016). The company states that the quick progress comes

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