Fast Food: Journal Analysis

In the journal article "Convenience, Accessibility, and the Demand for Fast Food", the authors, Mark D. Jekanowski, James K. Binkley and James Eales, tries to persuade people that the increasing demand of fast food industry is because of its convenience and accessibility by using evidences in terms of statistics, examples and expert testimony. For one thing, one of the sub-point of the journal is that fast food industry is very accessible. The authors uses an example of McDonald's to show how accessible the industry is. Jekanowski and the other authors discuss how the strategy "in-your-face" works (Jekanowski, Binkley and Eales 59). This example is effective because McDonald's is the largest fast food company in the world, so it can represent

Those are very effective as they use the organized table of statistics that can directly show people how the facts are. For another sub-point of the journal, the authors point that the fast food industry are so convenient that people can save a lot of money and time by eating them. The authors still use the example of McDonald's. because it is the most persuasive representative of the fast food industry. The authors list the statistics of the "Fast Food Outlet Density are increasing form -0.155 to 1.358" to point that fast food outlets are so convenient that all the families and individual can buy food close to where they live or work (Jekanowski, Binkley and Eales 72). Furthermore, the authors also list the changing proportion of price comparing with the income at that time. It shows that in 1982-1992 the "Exogeneity Tests of Fast Food Price" are relatively decreasing(Jekanowski, Binkley and Eales 72). Those statistics of facts support the point perfectly because it shows that people can buy fast food much more easily in terms of the increasing outlets and decreasing proportion of