Social media is a term that has only come about within the last twenty years. Thanks to today’s digital age and the progression of the internet, social media has become a common tool used in society. Its use has allowed it to become the primary platform of media communications, pushing traditional forms of media aside. Social media does not just impact individuals, it effects the way many industries perform their tasks and whether or not they still exist. Public Relations (PR) is a prime example of an industry that has experienced the first-hand impact social media can have in the way their key messages are delivered. Throughout the course of this essay, the effect social media plays on PR and traditional media will be further discussed.
Social media is a new and exciting tool that has
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According to Brown (as cited in Stareva, 2014, p.12) people are “engaging in the social web by not only consuming content, but also sharing ideas, interests and recommendations”. Highlighting the extent of social media and its ability to create an environment that allows ideas and opinions to be expressed freely. Prior to social medias development, it was extremely difficult for audiences to access platforms that allowed ideas to be shared globally. Rather, it was monitored through traditional forms of media where audiences would write in, and hope that their ideas would be shared. However, now, with social media, people can rant, share images, joke and express ideas as they please. Social media has revolutionised the way society interacts, allowing messages to reach audiences across the other side of the world in a matter of seconds. As a result, social media has given audiences the ability to have globalised