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Front Row Marketing Strategy

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Founded in 1998, Front Row Marketing is a subsidiary of Comcast Spectator Company (Front Row Marketing Services). It is a smaller division of the larger company. Even though it is smaller, Front Row Marketing offices are located in more than thirty-five cities in four different continents (Front Row Marketing Services). “Front Row Marketing Services is a client-focused sponsorship marketing firm that specializes in providing Sales Representation, Consulting, and Analytics for sports, leisure, and entertainment properties worldwide. Front Row is a leader in the sports management industry providing high quality sports and entertainment to millions of fans around the world.” (“Front Row Marketing Services”) Front Row Marketing Services sells …show more content…

The companies’ services include, “Sports Asset Strategy and Acquisition, Sports Platform Strategy and Channel Management, Promotional Ideation Activation and Vendor Support, Event/On-Site and Field Activation, Digital, Media and PR Leveraging, Sports and Entertainment Hospitality, COI, ROI and Program/Platform Analysis, Sponsorship Strategy, Property/Media Acquisition, Television and Digital Media Consultancy, Integrated Program Development and Execution, Multi-Channel Vendor Activation, Hospitality and Event Management, and Evaluation/ROI/COI Analysis” (Front Row Marketing Services). I could have written a report on just their services. Front Row Marketing Services does it all when it comes to marketing in sports. Some of Front Row Sports Marketing Services’ recent projects include, Androscoggin Bank Colisee, Campbell's Field, City National Grove of Anaheim, Essar Centre, Gate City Bank Theater, Giant Center, John Labatt Centre, PNC Park, RBC Theatre, Sovereign Bank Arena, and Sun National Bank Center (Front Row Marketing Services). That list includes places from Canada and from five different states. Front Row Marketing has business in many areas, not just

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