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The Role Of Marketing Research In College Sports

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I am sure that every sports team has set a goal this year to exceed its customers experience; yet to spend less. Brian Bowsener in this week’s video said that marketing provides a great game day experience, which allows the sale’s team to up-sale tickets to fans. Marketing research plays a major role into making these two functions successful for organizations. Marketing research is a fundamental tool for understanding and ultimately satisfying cutomers’needs. Therefore, sports orginaztionas have sought new innovative technology systems to collect and maintain their research data. Below, I discuss techniques that are being utilized by professional and some college sports teams.

Predictive analytics also know as “Big data” has given researchers the ability to predict what people will do, when they will do it, how much of it they will do, how much they pay for it, and how often. Big data can help idenfty which media to use and with that information teams can figure out if the need to increase attendance or viewership. It also predicts the number of products to be sold in response to countless predictable behaviors beyond the weather. Predictive analytics allows organizations to predict consumer behavior more profitably according to the (sbj) article. …show more content…

I was wondering how in the world did I receive a call from the Hornets. This form of marketing replaced traditional marketing for sports teams. Data segmentation is also used along with this marketing technique. Information is separated into income, age, zip code, gender, spending, habits, and preference. Likewise, Customer Relationships Management (CRM) is beneficial for sports teams and college athletic departments also. CRM allows ticket sales, marketing and fundraisers to be integrated with each other. In contrast: sports products are marketing the same way other products are marketed to its

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