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Google + Review Paper

1549 Words7 Pages

Google+ Review

You might not think of Google+ when considering the top social media networks, but that would be a serious oversight for restaurateurs because Google's marketing power and domination of search marketing deliver solid results for restaurants across numerous areas. Google+ connects effortlessly with new technologies and promotes better search engine visibility like no single platform can -- even social behemoth Facebook depends on using Google when promoting its Web traffic, and no business can thrive in today's economy without optimizing its site for Google's search algorithms.

Every benefit that Google the search engine offers is immediately and intrinsically available to a restaurant with a Google+ business page. Google has …show more content…

Future plans also include better integrations with searches, direct ordering from search engine return lists and more advanced cloud storage options that will make Google+ Photos and Streams ideal platforms to store vast backlogs of social material. Google decided on the changes in early 2015.

The Google+ platform, while ubiquitous, never seemed to inspire the same passion that other social sites have gotten from their members. The most popular of Google+ features have been Hangouts and Circles, which should easily transfer to Streams. Photos have long been social media staples and marketing drivers, so Google Photos will offer advanced features and products for editing, sharing and storing photos online.

How Google+ Works for Restaurants

It shouldn't surprise restaurant owners that Google is again changing its social platform by dividing Google+ into Google Photos and Streams. The new division will be headed by Bradley Horowitz, a Google VP and one of the key players in Google+. No product changes have yet been released, but in the meantime, restaurateurs can continue marketing on Google+ and use Google's resources to post photos, reviews, videos and other promotional …show more content…

All the social networks seem to have more active memberships than Google+, possibly because having a YouTube, Gmail or other Google account automatically creates a Google+ profile.

Facebook gives its members an intimate and favorable space for all types of nontradtional marketing while Google+ seems to favor more traditional marketing like PPC advertising and other kinds of Web advertising. Restaurants can use Facebook, Twitter, Pinterest or Instagram to promote photos, short text messages, brand awareness and a restaurant's cuisine and concept while using Google to target generic searchers, visitors and local searchers for specific types of foods and venues.

Cost-Benefit Study of Google+ Marketing

Google+ seems to offer more benefits for generic marketing, paid advertising and brand-building efforts than it does for fostering desire among social members, championing causes or promoting trends. Google is broad-based, so marketing on Google+ takes a proactive strategy. Best practices for maximizing your Google+ marketing efforts

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