Hipsters Are Us Executive Summary

Hipsters Are Us
George farmers market
Kyla Jacobs
691 first avenue wilderness
061 283 8897
[e-mail]

Index:

Rational:
Business description:
Hipsters Are Us is an exclusive T-Shirt stall. Our target markets are fashionable youth who want unique, fun t-shirts that express them as unique people. We don’t just want our customers to have to choose from the selection we’ve chosen, they can come to us with t-shirt ideas and we can try our best to make the t-shirts for them.
Our vision is to be the top clothing stall in each market that we situate ourselves in.
Our mission is to provide our customers with which ever t-shirts they desire, to the best of our ability.
Business goals and objectives:
As any business we would like

I grew up with two strong entrepreneurs as my parents so I know what it takes to run a successful stall or chain of stalls. I grew up in the cities where fashion plays a vital role in our day to day lives, so I know what is and isn’t fashionable. This will help me stay ahead of the curve and my competitors.
Human resources:
My mother (Vanessa Jacobs) will be my main investor, she in the owner of a large company “Sow Delicious” and is investing in Hipsters Are Us as part of her corporate social responsibility. My brother (Joel Jacobs) will be one of Hipsters Are Us’s first employees because I need someone who I can trust and rely on. My father (Deon Jacobs) will sponsor our transport costs until I am making enough money to be self sufficient.
Available capital:
For the first three weeks my mother (Vanessa Jacobs) will sponsor everything we need to keep the business running well. She will also sponsor us our first batch of stock.
General management:
Owner:
As I will be the sole owner of Hipsters are us all the responsibility of the business is in my hands. I will handle all the finances, ordering of stock and customer service issues. I am also the designer of the t-shirts and the decorator of the

Operations:
Quality control:
Each t-shirt will be inspected by hand and will be sent back is there are any problems with the product.

Social responsibility plan:
Stake holders:
Customers, suppliers (t-shirt house in Cape Town), investor (Vanessa Jacobs), sponsor (Deon Jacobs), employee(Joel Jacobs).
Social responsibility:
As part of our social responsibility we would like to send our t-shirt designer to thembalethu high school once a month and have the children hand in their t-shirt designs, the best design will be manufactured and sold at our stall, the profits will go back to the young designer. This is our way of encouraging people to be well dressed (fashionable) in all walks of life.
Action plan:

SWOT analysis: Strengths Weaknesses
Public relations Word of mouth spreads fast in small towns. This is free advertising. The word of mouth could be a negative view which will decrease sales
General management Because the general manager is also the owner I will work harder than a normal manager would work. Because I am only one manager running everything I don’t have a second opinion to help me with better