Honey Maid Rhetorical Meaning

Commercials serve as time fillers while a viewer anticipates the return of the program. The ads are targeted towards the audience in an effort to sell consumers products. For a commercial to be effective it must be able to make its mark on the viewer whether that be positive or negative to help shape an opinion of the product on the consumer. Within these ads, viewers are being exposed to two different forms of meanings, connotational and denotational. The denotational meaning of a commercial is apparent or obvious. It is the main idea of the advertisement or how the commercial is trying to get its point across. The connotational meaning, which is the implied argument however, is the opposite. For example, a makeup company may advertise

The denotational meaning of this hypothetical ad would be obvious: makeup attracts boys however the implicit, conotational meaning would be that only girls who wear makeup are pretty and attract boys and those who do not wear makeup are ugly and unattractive to boys. Honey Maid, a snack company, recently released a documentary styled advertisement that has both denotational and connotational meanings featuring a gay couple and their two boys as part of their “This is Wholesome” campaign. The son and couple take turns narrating the commercial while meaningful clips of the happy family are highlighted through family fun events. The overall connotational message of this advertisement for Honey Maid is that gay parents can raise a family just as well as heterosexual parents can. Despite not being the definition of a “traditional family,” they still value traditions that are central to the American family and have the ability to instill them in their children. Further analysis of the linguistic and symbolic message enhances the overall connotational message

Like many forms of other advertisements, the audience, if given the opportunity would choose to skip over them in their entirety. In the rare case however, some ads have left viewers wanting more and sharing messages conveyed with friends and families. Commercials are now well crafted, sharing a story and impacting one's emotions to influence the views of the audience. The ad presented by Honey Maid is one of many which hopes to address many ideals that the general public has in an ever-changing time where inclusion is applauded and exclusion is not. Commercials such as this raise awareness and help present a controversial topic in a beautiful way to help the audience appreciate and accept a new norm, “the traditional