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How Does Lane Bryant Changing How Women View Themselves?

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Riding the plus size wave article is a case study on how retailer Lane Bryant is changing how women view themselves. It is no longer necessary to be a size zero, skinny and flawless and think that is the definition of beauty. Lane Bryant wants women to realize that they can wear a size 16 for example, and still be America’s Princess. The company Lane Bryant, founded in the 1900’s in New York as the first women’s apparel shop that caters to plus size ladies ranging from a size 14 and up (Solomon, 2011). With the change in women’s perception of themselves, this market is growing at a tremendous rate. The retailer is making it known that women of all sizes are stylish. They started merchandising to replicate that of Victoria Secret, En Vogue,

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