How USA Today Should Entail

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From the beginning USA Today set out to be different than their competitors by not following the then normal way of how a newspaper should look and what it should entail. The paper did not include long stories, but short synopsis, easy to find sections, and colors and graphs (Ferrell & Hartline, 2014). They catered to the working class who did not have a lot of time to read an entire paper or search and look for a particular article or section. Due to the generational changes and with television changing as well; they knew this was the age that people will watch a lot of television and that their customers have busy lives.

USA Today has always been an innovator; for example, adding numbers to the magazine so their customers would have the

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