Hy-Vee is one of the top 25 grocery stores in the United States. With more than 230 stores located in eight different Midwestern states. Hy-Vee started off as a small general store in 1930 which grew into what it is today. Founded by Charles Hyde and David Vredenburg. According to About Hy-Vee, 2015, “Its slogan, "A Helpful Smile in Every Aisle," expresses the foundation of the company’s operating philosophy.” Hy-Vee has a variety of foods along with organic and natural products. There is a pharmacy, deli, kitchen also located in each store. Hy-Vee has a reputation for exercising ethical business practices and constantly using the six pillars (Honesty, Responsibility, Caring, Respect, Fairness, and Citizenship). We will go even further by factoring how Hy-Vee can take it a step further by integrating their go green objectives and charitable obligations. Honesty …show more content…
The website defines their mission statement and vision and paints a very clear picture of who they are. This information builds trust in the eyes of their potential customers. Hy-Vee’s honesty is also shown by delivering accurate, clear, and honest information. Hy-Vee knows that they need to make sure that they communicate so they are understood, and there are no misconceptions or misunderstandings. They correct their wrongs such as if the price does not match correctly at the register and what the price where the product is located then the product is