IAMS dog food was first established in 1946 by Paul F. Iams. By 1950 IAMS launched its first product, called IAMS 999. IAMS is the first pet food that used animal based protein as the biggest protein source. Before launching IAMS Plus in 1960, the IAMs company did lots of research to perfect the formula that they make the dog food out of. IAMS has invented ways to make feeding animals easier for humans too. They made shakeable dog treats and changed their design icon for their products. Throughout the years IAMS has changed their products and made new ones to help benefit animals (Iams, 2018). Nature’s Recipe has been producing animals food for 35 years. Throughout the years they have changed their recipe by adding or taking out ingredients. Nature’s Recipe uses real meat, chicken, fish, and vegetables. Everything is in their food for a purpose, everything in it provides something that animals need. They even make animals food that is specific to certain things, like their Healthy Skin Venison Meal and Brown Rice Recipe. It is to help animals that have unhealthy skin or reactions on their skin. Nature’s Recipe even has a device set up on their website that can help people who do not know which exact product to feed pick one that will help their animal (Nature’s Recipe, 2018). Both IAMS and …show more content…
(2018, February 24). Iams ProActive Health Smart Puppy Large Breed Dry Dog Food. Retrieved March 01, 2018, from https://www.chewy.com/iams-proactive-health-smart-puppy/dp/48910
Iams, P. F. (2018). The IAMS Story. Retrieved March 01, 2018, from http://www.iams.com/about-iams/company-history
Nature's Recipe. (2018). Recipes with Purpose. Retrieved March 01, 2018, from