Influencer Marketing: Nitty Gritty

understanding influencer marketing/ influencer marketing: nitty gritty abstract what (now)? - who's influencing you when and how (past)? - ankita's what influencer marketing is not/ misconception why from consumers'pt of view? ankita why from brands pt of view? tomoson impact - budgets are rising, business gets better customer, roi is good, cost effective customer acquisition, how brand can find influencer? how influencer works and how influence works main purpose of influence marketing influencers' expectation and thought on influencer marketing - how they chose brands conclusion current status? influencer spectrum, where are influencers (platform)

According to Moxie Social Influence Marketing Research 2014, their can be number od influencers

Employees - Employee influencers work for a brand. As part of the organization, they can be genuine ambassadors for the brand and can educate the general population about its products and services. Procter & Gamble, Cisco Systems and Salesforce all have formal employee influencer programs.

2. Influentia; consumer - These folks are your brand’s consumers. They purchase your products/services and — here’s the most important part — are active on social media. They influence by sharing their personal “brand stories” with their audience

3. Social engager - These influencers mention your brand on social channels and may or may not be current fans/followers. Social Engagers thrive on real-time attention, so brands should give it to them. The ultimate goal: Acquire them as fans/followers and encourage them to advocate on your brand’s behalf.

4. Channel Influencer -These are passionate fans and followers who actively engage and converse with your brand and its content. Community managers know these people well. They are the individuals who religiously comment on a brand’s status messages, frequently respond to community questions and often serve as a brand’s supporter. To harness the power of these influencers over the long term, brands should develop and nurture a “friendship” with

Everyday influencers - These influencers have made (or are in the processing of making) a name for themselves in the influencing arena. Either independent or part of an influencer network, Everyday Influencers are moderately selective about the brands and products they work with because of how the brands can affect their reputation. These influencers range from folks just starting out to those who are quickly rising up the ranks. Their approximate reach varies from 5,000 to 50,000.

7. Premium influencers - Typically represented by a major media network or an agent (yes, these folks have agents), Premium Influencers are highly selective about the brands and products they work with. Their high-caliber content often features professional quality graphics and photography, and their approximate reach ranges from 50,000 to several million. Some examples of Premium Influencers include Grace Bonney of Design Sponge, Devin Graham of Devin Supertramp and Victoria Smith of SF Girl by Bay.

8. A- List talent - Many of these folks are household names. They are mostly musicians, actors, athletes and models, with a smattering of reality TV stars thrown in for good measure. Three examples are Katy Perry, Kim Kardashian and LeBron James. They’re top influencers, and big brands will pay them millions to make a mark for mass