Jeric Teng's Impact On The Sports Industry

$772 million were turned in by hundreds of athletes during the past year (2013) as stated by opendorse.com, just by endorsement alone. With an estimate of $1.1 billion, 70% of this was spent on athlete endorsements every year for the past years. The one who’s in the lead when it comes to athlete endorsements is Tiger Woods. He’s proclaimed to have earned an immense amount of income with an annual earnings $65 million just by endorsement only. Woods signed agreements with various high-end brands such as Rolex, Fuse Science, Upper Deck, Kowa and NetJets. He also made a long-term contract with Nike, which is responsible for his golf clubs, shoes, and apparel.

As hundreds and hundreds of athletes join the sports industry every year, the difference

Thomas Growling Tigers. After graduating, at the age of 22, Jeric joined the PBA as a Rookie of Rain or Shine. On the other hand, Jeron Teng is considered as the scoring machine of the De-Lasalle University Green Archers and plays the role of the captain ball. Both players have made an extreme impact on the media last year during the hype of UST’s and DLSU’s face-off at the NCAA’s 78th Season. Strong rivalry was very much visible for both were also fighting for the Most Valuable Player title. Due to the instant fame of the two brothers, a lot of firms became interested with them. It seemed as if they evolved from athletes to celebrities. They appeared on various tv programs, interviews and guestings; while other companies took the opportunity to offer them endorsement contracts. They were very prominent on advertisements and commercials on both sport and non-sport brands. One of the brands that they agreed to support was Gatsby Hair Wax, which is deliberated as a non-sport brand. Due to the lack of study regarding this matter, the endorsement of the Teng brothers on Gatsby Hair Wax, were somehow questioned by the researchers. This heightened the issue of incongruence between the endorser and the