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Joanna Krupa Advertisement Against Animal Cruelty

971 Words4 Pages

An image of something is never one in the same of the actual thing. PETA is an organization that fights for the rights of animals and in 2009 this advertisement was released. This advertisement features the model Joanna Krupa, in which doing so lays out this impractical expectation to what is deemed acceptable when it comes to a woman’s physical appearance. Joanna Krupa was chosen for this ad because she is an actress, model and an animal activist. The purpose of the advertisement like all PETA advertisements was to raise awareness against animal cruelty. This advertisement got its message across by using an image of a nude lady. I think that the targeted audience for this advertisement was mainly men. The advertisement is supposed to represent …show more content…

The first thing that captures the consumers attention when looking at this advertisement is not the dogs or the slogan, but instead the individual’s eyes gets drawn to the naked women whose displaying what is viewed to be the ‘ideal’ body type. Jhally explains that that this is done because the advertisement industry needs to capture the consumers attention and get them to feel what they want them to feel (327). Once advertisement industries get the consumers to this point they are easily capable of manipulating them to participate in what they are selling. Jhally also suggests that this form of advertising rejects reasoning and just plays on the consumers feelings, which undeniably has a more persuasive effect on viewers (327). The original intent with the release of this advertisement was ignored, instead the idea being perceived is that, in order to be taken seriously when dealing with a serious issue one must meet a certain criterion in terms of …show more content…

In society when portraying religion in the media it tends to be one of those things that is off limits or if you are using it, you must approach it with caution. This advertisement uses religion in a way that disrespects it. McIntosh suggests that privilege discusses dominance because of one’s race or sex. Such dominance, whether intentional or not, is embedded in white privilege (6). Angels are known to be pure and holy and in the eyes of the catholic church sex being displayed in this manner is not pure and not holy, so it is seamlessly paradoxical, but because the individual and the concept being used to promote the cause, is associated with white supremacy, most do not see anything wrong with the

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Jean Kilbourne Transition Summary

411 Words | 2 Pages

Kilbourne is aware of the varying viewpoints on these ads and seeks to be fair. She anticipated claims that she is reading too much into these ads and made sure to allow for more than one interpretation of the images. Furthermore, some critics point out that men are also objectified in ads. Kilbourne, again, reasonably acknowledges these critiques. She agrees that the objectification of anyone is not a good thing while still supporting her initial assertion that the objectification of women in ads is more harmful.

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Summary Of The ASPCA Campaign

109 Words | 1 Pages

This short commercial was and still captivates and influences people to be active and helpful in the campaign against animal cruelty and

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Advertising's Fifteen Basic Appeals Summary

1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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Two Ways A Woman Can Get Hurt Jean Kilbourne Analysis

792 Words | 4 Pages

It is a belief that these kinds of advertising do not just attract people to buy their products, but they teach men that women are just an object that you can get by buying that product. “Two Ways a Woman Can Get Hurt,” by Jean Kilbourne, she explains that advertising is damaging to the public and most often women by showing that man are using women for their sexual needs. She states that sex in ads is violence and that companies, commercials, and ads are using women to make more money. The author also contends that the posses, face expressions, and the

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Why Is It Important To Use ASPCA Commercials Cruelty To Animals?

748 Words | 3 Pages

But it is important to understand the purpose of this campaign and the story behind these animals suffering. ASPCA commercials persuade viewers to donate to their charity in order to help these abused animals find better living situations. Since 2006, this commercial has been on almost every television channel, to the point that it has been a bit overplayed. The intended audience for this advertisement would most likely be middle aged adults who are animal lovers. However, with this type of emotional appeal, it is beginning to bring forth non-animal lovers to participate in this donation as well.

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Jean Kilbourne Lifestyle Magazine Analysis

1195 Words | 5 Pages

To be able to sell a product, advertisers have to think not only what will make their product look irresistible, but they have to think about what will catch the attention of children and adults. To be efficient in how effective the advertisement is, the people creating them have to put themselves in the position of the target audience. This allows them to obtain insight on what they find appealing or not. In this advertisement in Lifestyle magazine, the publisher used body language of a little girl, colors, and a clever slogan to captivate the attention of the target

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Cruelty To Animals Rhetorical Analysis

676 Words | 3 Pages

In addition, the ad strives to bring awareness and educate the public about the all too real and horrifying facts of animal cruelty. One of the elements used to support the message is the powerful image of the neglected dog. Light is used to create contrast, and it serves to bring to the forefront the focal point. The viewer’s eye is immediately drawn to the timid and emaciated dog chained to the barrel, stating its claim as the ad’s focal point. In addition, the obscure dark area serves to set a somber mood reinforcing the message of the dog’s helplessness and desperation.

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Ann Mcclintock Propaganda Techniques In Today's Advertising Summary

1779 Words | 8 Pages

We have all seen advertisements in magazines, billboards, commercials, and even the internet filled with attractive women and men who are used to grab the attention of consumer and sell products on any type of media source. This would fall under McClintock’s second advertisement technique, “Glittering Generalities”, that advertisements are used to sell goods to consumers (698) and sex sells as Joyce Garity points out in her essay “Is Sex All That Matters?” Garity speaks about how advertisements use sex appeal to grab the attention of readers and how their minds are dragged into a world of fiction, filled with beautiful people who seem to have a carefree lifestyle, all worldly possessions one could possibly want, and the sex appeal that most if not all people desire in the advertisement(756). Garity is a social worker and her essay primarily focuses on Elaine, who is a young woman, alone, and carrying her second child. Garity hands Elaine a magazine and inside that magazine, advertisements show “junior fashion models in snug jeans”, “a barely clad young couple sprawled on a bed”, and a “waif-thin girl draped stomach down across a couch, naked, her startled expression suggestion helplessness in the face of an unseen yet approaching threat” (756).

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Comparing Two Magazine Advertisements

587 Words | 3 Pages

The ad directed towards the female is very feminine with cursive writing, bold print, light background colors, and eye catching images. The goal for the advertisers are to capture customers attention and with the images throughout the ad it just that. Consumers would most definitely read more into the ad because it is attention grabbing. The ad intended for the male was very straight to the point with a few words, one image that included a lot of detail, and a hint of color. The advisters added the hint of color to draw the males attention in more since they are not really big on all the glitz and glamour.

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Ethos Pathos Logos

659 Words | 3 Pages

Advertisements are a medium that exist to persuade their audience into either buying a product or supporting and idea, and they do this using the rhetorical appeals of ethos, pathos, and logos. Ads that are memorable and successful in swaying the viewers usually make use of all three appeals to support their message; the BCSPCA’s message on animal cruelty does just this. The BCSPCA uses a well-structured advertisement to apply the appeals of ethos, pathos, and logos to persuade viewers to support their cause of fighting animal cruelty. The BCSPCA’s advertisement is structured in a way that hooks viewers with its opening, and then delivers it’s message while keeping the viewer engaged.

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Peta's Advertising

128 Words | 1 Pages

PETA’s hyper-sexualization of women in their ethical ad campaigns , their discourse around obesity, and their homogenous approach to couple’s advertisements perpetuates dangerous messages to viewers that can lead to unintended consequences. The emphasis of sex in these images takes away from the important issue of animal rights, which should be the companies main focus. There have been other more effective ad campaigns for animals rights than PETA’s controversial ones. Sarah McLachlan in her “In the Arms of an Angel” commercials leave an lasting impact on viewers, while not using sex and controversy to do so.

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Barbie Doll Rhetorical Analysis

1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

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Calvin Klein Visual Analysis Advertisement

1318 Words | 6 Pages

She is very thin, perpetuating a false stereotype of women in our society. Overall, this advertisement should not be seen by the younger culture in the United States. Sadly, images like this do not seem to shock audiences anymore. As a culture, the process of desensitization has enabled advertisers such as Calvin Klein to test the

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A Rhetorical Analysis Essay On Peta Campaign

949 Words | 4 Pages

The caption of the billboard states “Save the Whales” over a cartoon of an ocean and an obese woman in a two piece standing overlooking the ocean with a hand on her hip. The caption below reads “Lose The Blubber: Go Vegetarian”. Most of you reading this post are already thinking something along the lines of, “Okay, what’s wrong with that? Agreed that going vegetarian is probably not the only way to lose weight, but can’t we just appreciate the effort they are making to advocate for animal rights?

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Advertisement Analysis Assignment

1049 Words | 5 Pages

When studying the image, I came across many different elements that I questioned. The first thing I noticed and questioned about the advertisement is the appearances of the models chosen for this shoot. Both models are slim and tan. The man is muscular, does not have a flaw on his body, and has beautiful long hair. The woman is very thin where her rib cage is slightly visible.

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