ipl-logo

Kelsey White Simulation

1854 Words8 Pages

The data analytics simulation on the Harvard Business Publishing website places the user as a decision maker for a company named Kelsey-White. Kelsey-White is a multinational consumer goods company and they have recently implemented a new system that helps predict future market trends based on the company’s historical data. In this instance, our duty is to help grow their laundry detergent’s market share and make them more profitable. Each simulation provided to be a learning experience because I could use the results from previous simulations to gain a better understanding of the specific strategies that work for Blue’s specific business model. Blue is a lower priced detergent alternative that faces competition from the two largest brands …show more content…

My plan was to emphasize digital marketing and split the remaining budget amongst TV and Radio advertising. I decided to completely ignore print based advertising because it had the least effect on the market. Through Digital advertising, we can accomplish a goal of the board of directors to shift our identity to a more youth friendly brand. As well as a younger perception amongst consumers, we also reach our target market considering the digital platform’s popularity in Blue’s market. I also decided Blue should shift the majority of their distribution to convenience stores and clubs to accommodate Blue’s users. In terms of the actual product, I followed the popular trends set by the market of a pod style product focused on eliminating odor. In addition to these changes, I also decided to reduce the price of our detergent by a small margin to help us differentiate ourselves from the top two brands dominating the market. My reasoning behind this decision came from reading Blue’s product reviews on social media. Most of the negative complaints involved Blue’s pricing compared to the quality. From these reviews I decided that our main competitor was the store brand’s detergent because of their lower prices, easy access and product quality. Since they offered their product at $5 per unit, I figured we would reduce ours from $7 to $6. The reason I didn’t make the prices …show more content…

The combination of a price drop and the lowered production rate proved to make a dent in our revenue and resulted in a loss for the year of 2019. In fact, the only positive to take away from the first year was our small increase in market share. In order to counteract some of the damage I had inflicted on Blue’s finances, I decided to increase production by a small margin in hopes of capitalizing on the demand of a lower priced detergent. Blue had lost out on a large portion of profit due to my decision to decrease production in the first year, unfortunately our pricing was too low to make up for this deficit in

Show More
Related
540 Words | 3 Pages

Next, they launched a mobile application game that reminds customer with the company concept. The strategies of utilizing digital channel were very attractive to their customers. More importantly, targeting on online or mobile channel can really strengthen their engagement toward social and environment concern and improve their brand image eventually (Schoultz,

Read More
696 Words | 3 Pages

Savannah Lynn Koob, 730401203 Clorox Case Write-Up How attractive is the market for green products? According to The Cambridge Group’s research regarding the size and nature of consumer sustainability interests, the market for green products was attractive (Page 3). More and more consumers are changing their habits to buy products around sustainability (Page 3). What was once a small niche was expanding, making breaking into the sustainability market an attractive opportunity for Clorox (Page 3).

Read More
1155 Words | 5 Pages

Decision Making Prasheel Kumar Grand Canyon University: BUS-660 April 18th 2016 Analytics competitors are the companies which take their future decisions based on the available data. This will make them efficient in reducing the capital and increasing the consumers. In other words the analytics competitors are on the top level in their business domain, it may be entertainment, finance, food, gaming etc. Some successful companies in analytics competition are Netflix Inc., Amazon.com Inc., Capital One Financial Corp. and Harrah's Entertainment Inc.

Read More
479 Words | 2 Pages

Advertising plays an important role in a success of a business. Many customers do not think about how much time and thought a company puts into advertising their product or brand. In the reading "No Logo," Naomi Klein talked about how companies put must of their real work in not the manufacturing but the advertising. In the story they wrote how in “1983 American brands spent 70% of total marketing budgets on advertising and only 30% on promotion.” An example they used is Reebok and Nike.

Read More
526 Words | 3 Pages

An example given in the article was of Chipotle’s solution for people’s desire for healthy fast-food and how it has shaken up the fast-food industry. The author concludes by stating that firms need to focus on differentiating themselves by listening to crowdcultures’ interests and worries, making consumers aware of a problem, and providing them with a solution. Firms spend millions of dollars every year creating elaborate commercials, ad campaigns, and jingles yet consumers aren’t interested in what they have to offer. The popularity of streaming and the ability to skip ads has also created a problem for marketers because it means they’re losing potential customers. Popular brands struggle to gain and engage followers on

Read More
801 Words | 4 Pages

a. Income statement: • Sales revenue increased 61% to 12,9 billions in 2013, compared to 2009. It was not mentioned in the financial statement but in exhibit 3, the company’s sales rose sharply from 2000 to 2008 and expanded slowly, even though it had negative growth in 2009 (identical-store sales equals -4.3%) because of the Great Recession when U.S economy slowdown that began in 2007 and hit full force in 2008-2009, WFM had to cut down the size of stores significantly. • Gross profit margin from 2009 to 2013 (35.8%, 35.5%, 34.99%, 34.8%, 34.2%) shows the proportion of money left over from revenues after accounting for the cost of goods sold (COGS). It illustrates that WFM is using efficiently the economic scale and scope. • Operating profit margin (calculated by dividing operating income to sales) (6.8%,6.4%,5.4%,4.9%,3.5%) doubles approximately in fiscal year 2013 of 6.8% paralleled with 2009 of 3.5%.

Read More
932 Words | 4 Pages

The use of advertising strategies in this commercial provides wonderful insight about not only the company but the people behind

Read More
919 Words | 4 Pages

Even though we reinforced our production, we were not able to reap the expected profits due to the decrease in demand. According to Baur and McDermott (2010), the purchasing power of a consumer decreases during recessions. As the buying power reduced, consumers opted to purchase low-priced products from our competitors. The unforeseen change in economy negatively affected our business and strategies pursued. Other reasons to the non-performance include: REASONS EXPLANATION Overly compensated employees

Read More
844 Words | 4 Pages

The change in demographics from the baby boomers to the millennials being the main market segment is predicted to be by 2017 (Killarney Hotel, 2015). The market is also moving towards directions influenced by them such as interactive advertising, personalized guest services and value added services. With consumers’ wants and need changing, the way advertisements are made to

Read More
144 Words | 1 Pages

This marketing plan is designed to give us a blueprint for marketing our new retail store, The Boulder Stop. We have included a complete market analysis, target market summaries, a SWOT analysis, a detailed milestones table, and other relevant discussions. Our ambitions for this marketing plan include:  Using our existing Internet and direct-mail marketing expertise to build local promotions and marketing literature.  Devising lucrative promotions that will draw sponsorships from possible strategic partners. These promotions are key to our strategy of increasing our strategic alliances through cross-promotions.

Read More
1034 Words | 5 Pages

This report is being delivered to Baldwin’s Board of Directors at the end of this fiscal year to emphasize the three main pillars of the company’s strategic operations during the time span of 2017-2024. As identified in this report, the three most crucial components to our success have been: production, finance and R&D. This report gives an analysis of how our most important functions played in to our strategy, operations and eventual successes and downfalls. Regardless of our success over the time span in question, the area within Baldwin’s operations that could have achieved better performance and in return helped the overall health of the company was production.

Read More
745 Words | 3 Pages

The change in the way we purchase our goods has caused a need for a change in the way businesses advertise their products. Marketing to the Millennials by Suzy Menkes gives us a brief overview of the way businesses believe they should approach the issue of advertising to the wired world. With an enormous change in communication, companies and fashion brands have concluded the best method to reach the millennial generation is through the use of social media. As our people became more industrialized and we developed new methods of communication we have also developed new ways of purchasing our favorite items .These innovations caused a change in marketing throughout the years.

Read More
546 Words | 3 Pages

The “Mad Men” world of marketing has been replaced with the “brave” new world of empowered consumers. Although there are a number of forces driving that change ( as previously missioned in my last post), However ,globalisation and technology are considered to be major forces that changed the world of advertising and marketing today. Aron (2014) explained that globalisation has made companies who wanted to expand need to balance the benefits of global scale with the need for local importance by removing the middle layers and creating specialized “centres of excellence”. Technology has given customers more power to make more informed decisions about the product and services they want to buy.

Read More
1255 Words | 6 Pages

Innovation is very important and research must be done in order to be successful. This article uses analytics to determine ways to be more innovative and how it can help strategically. Khandekar, R., & Pence, N. (2017). Strategic Planning, Learning and Company Performance In A Strategic Management Simulation Environment.

Read More
1275 Words | 6 Pages

Jeffrey Njoku Competing on Analytics Position and Ability to Compete on Analytics Competing on analytics involves employing competitive strategies that optimize the key business processes. Notably, the frontier for using data to make decisions has dramatically changed with emergence of the new business units. For example, use of analytics improved the position and ability of Disney hotel to attract more customers, thus, improving sales revenue. Moreover, high performing businesses are building competitive strategies to generate impressive results. Top management of Disney hotel has adopted sophisticated software to analyze quantitative and statistical data and present them in the most comprehensible manner (Balan & Perez-Carballo, 2016).

Read More

More about Kelsey White Simulation

Open Document